How to read this list
Rank
Position in the Top 35, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Ireland who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Ireland. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Ireland, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Ireland. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMountain Warehouse | 281k | 3.2% | 41.9 | 71.4% | Outdoor |
| 2 | RRains | 265k | 1.9% | 42.6 | 58.3% | Outdoor |
| 3 | TThe North Face | 254k | 0.4% | 36.6 | 53.2% | Outdoor |
| 4 | BBarbour | 111k | 0.8% | 36.7 | 76.5% | Outdoor |
| 5 | AArc'teryx | 103k | 0.3% | 38.0 | 53.2% | Outdoor |
| 6 | RREI | 84k | 0.2% | 33.2 | 43.8% | Outdoor |
| 7 | TThe Timberland Company | 72k | 0.3% | 36.0 | 53.2% | Outdoor |
| 8 | HHelly Hansen | 72k | 0.4% | 38.7 | 50.9% | Outdoor |
| 9 | LL.L.Bean | 52k | 0.2% | 43.3 | 77.2% | Outdoor |
| 10 | BBerghaus | 45k | 2.5% | 34.6 | 52.8% | Outdoor |
| 11 | VVivobarefoot | 42k | 1.0% | 42.3 | 58.8% | Outdoor |
| 12 | JJack Wolfskin | 40k | 0.6% | 37.2 | 51.8% | Outdoor |
| 13 | GGore-Tex | 34k | 0.5% | 47.0 | 66.2% | Outdoor |
| 14 | MMerrell (company) | 18k | 0.2% | 37.2 | 46.8% | Outdoor |
| 15 | HHunter Boots | 17k | 0.7% | 28.4 | 9.8% | Outdoor |
| 16 | MMountain Hardwear | 15k | 0.6% | 41.1 | 63.1% | Outdoor |
| 17 | NNorrøna | 12k | 0.5% | 40.7 | 40.6% | Outdoor |
| 18 | PPeak Performance | 12k | 0.3% | 36.6 | 49.0% | Outdoor |
| 19 | OOutdoor Research | 12k | 0.6% | 44.1 | 57.1% | Outdoor |
| 20 | AAdidas Terrex | 11k | 0.3% | 37.5 | 55.2% | Outdoor |
| 21 | RRevolution Race | 8.8k | 0.1% | 38.4 | 53.9% | Outdoor |
| 22 | SStutterheim | 5.1k | 1.7% | 42.3 | 61.6% | Outdoor |
| 23 | Ccamelbak | 4.2k | 0.3% | 27.6 | 0.0% | Outdoor |
| 24 | AAigle | 3.5k | 0.2% | 46.3 | 52.9% | Outdoor |
| 25 | PPetzl | 3.1k | 0.2% | 42.9 | 40.1% | Outdoor |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular outdoors compiled?
Rascasse aggregates anonymized search-behavior signals across Ireland and ranks each outdoor by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest outdoor in Ireland?
Mountain Warehouse currently leads with an estimated audience of 281k people in Ireland.