Popularity ranking · India

The 62 most popular Fashions in India

This curated ranking covers the 62 largest fashions in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Amazon.com, H&M and Zara lead the list with a combined estimated audience of 19M people. Across all 62 entries the average audience size is 403k, and the largest, Amazon.com, reaches around 8.5M people in India. Audience size is the estimated number of unique people in India who actively engage with each fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.

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How to read this list

Rank

Position in the Top 62, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 brands4friends 188 27.7 64.1% Fashion
52 La Redoute 106 25.6 37.6% Fashion
53 Witt Weiden 101 29.2 58.1% Fashion
54 Rue La La 66 25.0 47.1% Fashion
55 Zalando Outlet Store 40 25.5 38.6% Fashion
56 And Other Stories 37 26.7 56.1% Fashion
57 Jades24.com 35 42.1 100.0% Fashion
58 Solebox 21 22.8 10.8% Fashion
59 Voo Store 19 22.9 13.0% Fashion
60 Takko Fashion DE 5 23.9 15.5% Fashion
61 Bader Versand 2 30.6 52.0% Fashion
62 New Yorker 0 30.2 48.8% Fashion

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular fashions compiled?

Rascasse aggregates anonymized search-behavior signals across India and ranks each fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest fashion in India?

Amazon.com currently leads with an estimated audience of 8.5M people in India.

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