Top 5 Insurances in India
This curated ranking covers the 5 largest insurances in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Liability insurance, Legal & General and Generali lead the list with a combined estimated audience of 729k people. Across all 5 entries the average audience size is 146k, and the largest, Liability insurance, reaches around 682k people in India. Audience size is the estimated number of unique people in India who actively engage with each insurance, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
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How to read this list
Rank
Position in the Top 5, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | 682k | 5.9% | 35.7 | 22.0% | Insurance | |
| 2 | 27k | 2.7% | 30.4 | 35.9% | Insurance | |
| 3 | 21k | 0.2% | 36.8 | 18.7% | Insurance | |
| 4 | 123 | 0.1% | 34.2 | 21.9% | Insurance | |
| 5 | 102 | 0.0% | 34.2 | 21.9% | Insurance |
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Explore the full directory →Frequently asked questions
How is this Top 5 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each insurance by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest insurance in India?
Liability insurance currently leads with an estimated audience of 682k people in India.