Popularity ranking · India

The 100 most popular Jewelry in India

This curated ranking covers the 100 largest jewelry in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 107 jewelry tracked in India, the 100 ranked here account for the largest measured audience reach. Tanishq, Kalyan Jewellers and Swarovski lead the list with a combined estimated audience of 16M people. Across all 100 entries the average audience size is 370k, and the largest, Tanishq, reaches around 7.6M people in India. Audience size is the estimated number of unique people in India who actively engage with each jewelry, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 mikimoto 40k 26.1 69.5% Jewelry
27 Aquamarine Jewellery 39k 25.3 47.2% Jewelry
28 Pura Vida 31k 26.5 63.0% Jewelry
29 Lorraine Schwartz 28k 30.8 59.8% Jewelry
30 BaubleBar 26k 25.6 69.8% Jewelry
31 1stdibs 24k 28.7 33.2% Jewelry
32 ritani 19k 28.1 54.5% Jewelry
33 John Hardy (jewelry) 18k 28.3 62.1% Jewelry
34 Thomas Sabo 14k 27.2 61.3% Jewelry
35 Roberto Coin 13k 27.2 58.1% Jewelry
36 Effy Jewelry 12k 26.4 73.0% Jewelry
37 Messika 12k 31.8 54.3% Jewelry
38 Bruna 12k 32.3 42.7% Jewelry
39 MIANSAI 9.1k 26.5 39.2% Jewelry
40 Bijou Brigitte 8.7k 25.0 39.7% Jewelry
41 Lokai 8.1k 26.6 87.7% Jewelry
42 LeVian 8k 30.0 61.4% Jewelry
43 Chow Sang Sang 7.6k 27.9 51.9% Jewelry
44 PADANI 7.4k 23.1 70.6% Jewelry
45 Tiffany & Co. 6.5k 32.6 49.5% Jewelry
46 Rachel Jackson 6.5k 30.5 49.9% Jewelry
47 My Jewellery 5k 24.7 42.8% Jewelry
48 UNOde50 4.1k 27.9 55.0% Jewelry
49 SuperJeweler 3.7k 23.9 59.9% Jewelry
50 Glamira 3.7k 33.6 38.4% Jewelry

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular jewelry compiled?

Rascasse aggregates anonymized search-behavior signals across India and ranks each jewelry by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest jewelry in India?

Tanishq currently leads with an estimated audience of 7.6M people in India.

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