Top 16 Payments in India
This curated ranking covers the 16 largest payments in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Google Pay, Western Union and MobiKwik lead the list with a combined estimated audience of 8,646,073 people. Across all 16 entries the average audience size is 637,196, and the largest, Google Pay, reaches around 6,099,399 people in India. Audience size is the estimated number of unique people in India who actively engage with each payment, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Google Pay |
6,099,399 | 23.1% | Payment | Business & Career |
| 2 |  Western Union |
1,752,711 | 1.7% | Payment | Business & Career |
| 3 |  MobiKwik |
793,963 | 85.8% | Payment | Business & Career |
| 4 |  Paytm |
553,340 | 65.9% | Payment | Business & Career |
| 5 |  Payoneer |
480,150 | 7.6% | Payment | Business & Career |
| 6 |  TransferWise |
233,578 | 2.9% | Payment | Business & Career |
| 7 |  Stripe (company) |
101,426 | 3.3% | Payment | Business & Career |
| 8 |  Alipay |
62,599 | 1.9% | Payment | Business & Career |
| 9 |  Adyen |
51,411 | 2.6% | Payment | Business & Career |
| 10 |  WorldRemit |
27,264 | 1.9% | Payment | Business & Career |
| 11 |  Sumup |
24,560 | 0.2% | Payment | Business & Career |
| 12 |  IZettle |
10,098 | 0.6% | Payment | Business & Career |
| 13 |  Teya |
2,942 | 0.8% | Payment | Business & Career |
| 14 |  Microsoft Wallet |
1,052 | 2.5% | Payment | Business & Career |
| 15 |  Unzer |
526 | 0.4% | Payment | Business & Career |
| 16 |  TeleCash |
131 | 0.1% | Payment | Business & Career |
Frequently asked questions
How is this Top 16 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each payment by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest payment in India?
Google Pay currently leads with an estimated audience of 6,099,399 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.