A data profile of the people who buy, follow and care about Google Pay in India — modelled from more than twelve digital signal sources. Google Pay has an estimated audience of 4,353,256 people in India.
Google Pay has an estimated audience of 4,353,256 people in India. 24.8% are female, 75.2% are male, average age 31.7. Top brand affinities: Bank account, True Detective, Mobile banking, Virtual private network, Debit card.
Top brand affinities include Bank account, True Detective, Mobile banking, with strongest over-indexing on Bank account (4.89× the country average).
Demographically, the Google Pay audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Google Pay fan in India is more male, around 31.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Bank account.
The key figures that characterise the Google Pay profile in India.
24.8% are female, 75.2% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 31.7 |
| Estimated audience size | 4,353,256 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Google Pay audience comes from India.
| Country | Share |
|---|---|
| India | 16.4% |
| United States | 15.8% |
| China | 5.8% |
The strongest cross-interests of the Google Pay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bank account | Business & Career | 4.89× | ||
| 02 | Maisie Williams | Movies & TV | 3.40× | ||
| 03 | Home insurance | Business & Career | 3.39× | ||
| 04 | Firefox | Internet & Social Media | 3.32× | ||
| 05 | Mobile banking | Business & Career | 3.03× | ||
| 06 | Max Verstappen | Sports | 2.25× | ||
| 07 | Debit card | Business & Career | 2.19× | ||
| 08 | truecaller | Internet & Social Media | 2.18× | ||
| 09 | Mobile payment | Business & Career | 2.01× | ||
| 10 | True Detective | Movies & TV | 1.98× | ||
| 11 | Savings account | Business & Career | 1.97× | ||
| 12 | Asset management | Business & Career | 1.91× | ||
| 13 | Credit (finance) | Business & Career | 1.81× | ||
| 14 | Virtual private network | Technology & Electronics | 1.73× | ||
| 15 | Dinner | Food & Beverages | 1.72× | ||
| 16 | Young's | Food & Beverages | 1.68× | ||
| 17 | Innovation | Business & Career | 1.57× | ||
| 18 | Microwave oven | Home & Garden | 1.55× | ||
| 19 | Smart device | Technology & Electronics | 1.52× | ||
| 20 | Katrina Kaif | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.74× | |
| Indulgence | JOY | 1.58× | |
| Extroversion | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.81× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Google Pay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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