A data profile of the people who buy, follow and care about B&B: Bella y Bestia in Italy — modelled from more than twelve digital signal sources. B&B: Bella y Bestia has an estimated audience of 3,699,927 people in Italy.
The average B&B: Bella y Bestia fan in Italy is 37.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
The key figures that characterise the B&B: Bella y Bestia profile in Italy.
50.8% are female, 49.2% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.9 |
| Estimated audience size | 3,699,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 28% | |
| 30-39 | 42% | |
| 40-49 | 26% | |
| 50+ | 0% |
of the worldwide B&B: Bella y Bestia audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 42.9% |
| Netherlands | 9.8% |
| Germany | 8.8% |
Where the B&B: Bella y Bestia audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~400K | 1.39× | |
| 02 | Puglia | ~300K | 1.34× | |
| 03 | Calabria | ~100K | 1.32× | |
| 04 | Abruzzo | ~90K | 1.12× | |
| 05 | Campania | ~400K | 1.07× | |
| 06 | Veneto | ~300K | 1.07× | |
| 07 | Sardinia | ~100K | 1.06× | |
| 08 | Lazio | ~500K | 1.02× | |
| 09 | Emilia-Romagna | ~300K | 1.02× | |
| 10 | Marche | ~90K | 1.02× | |
| 11 | Friuli-Venezia Giulia | ~70K | 0.96× | |
| 12 | Basilicata | ~30K | 0.96× | |
| 13 | Piedmont | ~200K | 0.91× | |
| 14 | Lombardy | ~600K | 0.90× | |
| 15 | Tuscany | ~200K | 0.88× | |
| 16 | Trentino-Alto Adige/Südtirol | ~60K | 0.86× | |
| 17 | Umbria | ~50K | 0.86× | |
| 18 | Molise | ~10K | 0.82× | |
| 19 | Liguria | ~80K | 0.80× | |
| 20 | Aosta Valley | ~7K | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for B&B: Bella y Bestia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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