How to read this list
Rank
Position in the Top 30, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | SScuderia Ferrari | 4.5M | 24.5% | 39.9 | 22.8% | Motorsport |
| 2 | KKimi Antonelli | 3.2M | 20.5% | 38.6 | 20.3% | Motorsport |
| 3 | CCharles Leclerc | 2.2M | 8.5% | 37.7 | 24.3% | Motorsport |
| 4 | LLewis Hamilton | 1.8M | 4.7% | 35.3 | 22.0% | Motorsport |
| 5 | MMax Verstappen | 1.7M | 3.2% | 39.8 | 15.8% | Motorsport |
| 6 | LLando Norris | 1.4M | 4.9% | 39.8 | 22.2% | Motorsport |
| 7 | GGeorge Russell | 979k | 6.6% | 38.2 | 19.2% | Motorsport |
| 8 | OOscar Piastri | 771k | 4.4% | 38.3 | 25.0% | Motorsport |
| 9 | FFernando Alonso | 570k | 4.3% | 36.0 | 22.5% | Motorsport |
| 10 | WWilliams Grand Prix Engineering | 380k | 9.1% | 42.2 | 18.4% | Motorsport |
| 11 | NNico Hülkenberg | 368k | 5.8% | 35.8 | 21.0% | Motorsport |
| 12 | CCadillac F1 | 320k | 7.3% | 40.5 | 27.5% | Motorsport |
| 13 | CCarlos Sainz | 309k | 4.1% | 38.3 | 26.3% | Motorsport |
| 14 | MMcLaren F1 | 274k | 5.0% | 40.1 | 17.8% | Motorsport |
| 15 | AAston Martin F1 | 235k | 6.7% | 40.5 | 20.6% | Motorsport |
| 16 | OOliver Bearman | 225k | 6.4% | 38.6 | 18.5% | Motorsport |
| 17 | PPierre Gasly | 207k | 4.9% | 36.8 | 12.0% | Motorsport |
| 18 | LLance Stroll | 186k | 4.5% | 38.3 | 22.0% | Motorsport |
| 19 | LLiam Lawson | 170k | 3.2% | 37.9 | 23.9% | Motorsport |
| 20 | GGabriel Bortoleto | 161k | 2.8% | 39.1 | 19.9% | Motorsport |
| 21 | AAlpine F1 | 153k | 5.8% | 42.3 | 20.5% | Motorsport |
| 22 | MMercedes AMG Petronas F1 | 121k | 0.8% | 38.5 | 27.4% | Motorsport |
| 23 | AAlexander Albon | 119k | 14.5% | 41.3 | 18.6% | Motorsport |
| 24 | EEsteban Ocon | 116k | 4.3% | 37.7 | 23.8% | Motorsport |
| 25 | RRacing Bulls | 104k | 12.0% | 42.1 | 20.0% | Motorsport |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular formula one teams compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each formula one team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest formula one team in Italy?
Scuderia Ferrari currently leads with an estimated audience of 4.5M people in Italy.