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Popularity ranking · Italy

The 100 most popular Fashion Designers in Italy

This curated ranking covers the 100 largest fashion designers in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 332 fashion designers tracked in Italy, the 100 ranked here account for the largest measured audience reach. Tom Ford, Vivienne Westwood and Alviero Martini lead the list with a combined estimated audience of 4.9M people. Across all 100 entries the average audience size is 185k, and the largest, Tom Ford, reaches around 2.5M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each fashion designer, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 John Galliano 152k 40.4 73.6% Fashion designer
27 Philippe Starck 143k 45.4 59.1% Fashion designer
28 Ann Demeulemeester 136k 48.1 7.4% Fashion designer
29 Jenny Packham 97k 35.2 76.0% Fashion designer
30 Hans Christian Andersen 95k 45.9 65.4% Fashion designer
31 Virgil Abloh 93k 38.2 62.3% Fashion designer
32 Gianfranco Ferré 93k 45.1 74.2% Fashion designer
33 Hedi Slimane 92k 37.2 70.4% Fashion designer
34 Achille Castiglioni 91k 41.5 68.0% Fashion designer
35 John Richmond (fashion designer) 74k 40.6 56.2% Fashion designer
36 Elsa Schiaparelli 69k 35.5 67.8% Fashion designer
37 Nicola Trussardi 67k 37.8 70.5% Fashion designer
38 Anya Hindmarch 65k 40.2 70.5% Fashion designer
39 Mario Botta 63k 50.6 62.8% Fashion designer
40 Riccardo Tisci 62k 39.0 52.1% Fashion designer
41 Arne Jacobsen 60k 40.6 65.1% Fashion designer
42 Hubert de Givenchy 57k 40.7 69.6% Fashion designer
43 Norma Kamali 55k 46.3 84.2% Fashion designer
44 Frank Müller 52k 39.7 31.5% Fashion designer
45 Massimo Osti 52k 34.7 0.0% Fashion designer
46 Massimiliano Fuksas 48k 43.8 32.3% Fashion designer
47 Jeremy Scott 45k 38.1 79.5% Fashion designer
48 Paul Frank 43k 35.1 88.6% Fashion designer
49 Christopher Bailey (fashion designer) 42k 38.9 75.6% Fashion designer
50 Donna Karan 42k 41.7 88.8% Fashion designer

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular fashion designers compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each fashion designer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest fashion designer in Italy?

Tom Ford currently leads with an estimated audience of 2.5M people in Italy.

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