Top 6 Insurances in Italy
This curated ranking covers the 6 largest insurances in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Liability insurance, Legal & General and Long-term care insurance lead the list with a combined estimated audience of 417,762 people. Across all 6 entries the average audience size is 69,796, and the largest, Liability insurance, reaches around 399,232 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each insurance, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Liability insurance |
399,232 | 3.5% | Insurance | Business & Career |
| 2 |  Legal & General |
17,493 | 1.8% | Insurance | Business & Career |
| 3 |  Long-term care insurance |
1,037 | 0.1% | Insurance | Business & Career |
| 4 |  Die Bayerische |
677 | 0.3% | Insurance | Business & Career |
| 5 |  Accidental death and dismemberment insurance |
246 | 0.9% | Insurance | Business & Career |
| 6 |  No-fault insurance |
92 | 0.0% | Insurance | Business & Career |
Frequently asked questions
How is this Top 6 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each insurance by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest insurance in Italy?
Liability insurance currently leads with an estimated audience of 399,232 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.