Top 23 Medicines in Italy
This curated ranking covers the 23 largest medicines in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Herbalife, Novartis and Amway lead the list with a combined estimated audience of 2,261,732 people. Across all 23 entries the average audience size is 229,130, and the largest, Herbalife, reaches around 954,275 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each medicine, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Herbalife |
954,275 | 5.7% | Medicine | Health |
| 2 |  Novartis |
663,818 | 9.3% | Medicine | Health |
| 3 |  Amway |
643,639 | 5.3% | Medicine | Health |
| 4 |  Pfizer |
624,525 | 4.2% | Medicine | Health |
| 5 |  Bayer |
488,817 | 5.5% | Medicine | Health |
| 6 |  Novo Nordisk |
463,075 | 4.7% | Medicine | Health |
| 7 |  GlaxoSmithKline |
297,581 | 6.8% | Medicine | Health |
| 8 |  Sanofi |
255,027 | 4.8% | Medicine | Health |
| 9 |  Merck & Co. |
240,554 | 5.2% | Medicine | Health |
| 10 |  Dr. Scholl's |
153,203 | 5.2% | Medicine | Health |
| 11 |  BASF |
152,497 | 3.1% | Medicine | Health |
| 12 |  ThermaCare |
110,482 | 23.8% | Medicine | Health |
| 13 |  Boehringer Ingelheim |
56,316 | 1.6% | Medicine | Health |
| 14 |  Varilux |
50,076 | 9.8% | Medicine | Health |
| 15 |  Meridol |
42,152 | 12.2% | Medicine | Health |
| 16 |  Lurasidone |
26,681 | 14.7% | Medicine | Health |
| 17 |  Bristol-Myers Squibb |
19,608 | 1.0% | Medicine | Health |
| 18 |  Bausch & Lomb |
17,714 | 4.2% | Medicine | Health |
| 19 |  Doppelherz |
3,858 | 0.3% | Medicine | Health |
| 20 |  Polydimethylsiloxane |
2,408 | 2.3% | Medicine | Health |
| 21 |  Naloxone |
2,379 | 0.2% | Medicine | Health |
| 22 |  Shaklee |
817 | 0.1% | Medicine | Health |
| 23 |  Abbott Laboratories |
500 | 0.0% | Medicine | Health |
Frequently asked questions
How is this Top 23 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each medicine by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest medicine in Italy?
Herbalife currently leads with an estimated audience of 954,275 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.