Top 5 Shoppings in Italy
This curated ranking covers the 5 largest shoppings in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Duty-free shop, Drugstore and Beauty boutique lead the list with a combined estimated audience of 435k people. Across all 5 entries the average audience size is 87k, and the largest, Duty-free shop, reaches around 178k people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each shopping, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Last updated:
How to read this list
Rank
Position in the Top 5, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Duty-free shop |
178k | 2.1% | 40.5 | 50.1% | Shopping |
| 2 |  Drugstore |
148k | 0.4% | 36.8 | 65.4% | Shopping |
| 3 |  Beauty boutique |
110k | 3.3% | 39.3 | 86.4% | Shopping |
| 4 |  Shopping 1 |
258 | 0.2% | 44.4 | 63.6% | Shopping |
| 5 |  Art Shopping |
160 | 1.7% | 39.8 | 59.2% | Shopping |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Explore the full directory →Frequently asked questions
How is this Top 5 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each shopping by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest shopping in Italy?
Duty-free shop currently leads with an estimated audience of 178k people in Italy.