How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | FFederica Brignone | 2.8M | 91.7% | 44.2 | 27.8% | Winter sports |
| 2 | AArianna Fontana | 1.9M | 86.5% | 44.4 | 31.2% | Winter sports |
| 3 | JJutta Leerdam | 1.8M | 7.8% | 39.1 | 43.6% | Winter sports |
| 4 | FFrancesca Lollobrigida | 1.7M | 60.3% | 39.1 | 43.6% | Winter sports |
| 5 | WWinter Olympic Games | 1.6M | 5.2% | 39.4 | 43.7% | Winter sports |
| 6 | AAlberto Tomba | 1.2M | 90.3% | 42.6 | 45.3% | Winter sports |
| 7 | FFranjo von Allmen | 212k | 9.2% | 40.0 | 42.9% | Winter sports |
| 8 | CClub Alpino Italiano | 191k | 98.8% | 41.8 | 44.5% | Winter sports |
| 9 | TTommaso Giacomel | 172k | 25.8% | 40.2 | 32.0% | Winter sports |
| 10 | MMarco Odermatt | 159k | 4.8% | 40.0 | 42.9% | Winter sports |
| 11 | BBobby Brown (freestyle skier) | 123k | 2.8% | 23.3 | 16.7% | Winter sports |
| 12 | FFrida Karlsson | 90k | 2.9% | 44.2 | 42.7% | Winter sports |
| 13 | GGiuliano Razzoli | 75k | 97.5% | 43.8 | 24.4% | Winter sports |
| 14 | FFemke Kok | 72k | 2.1% | 39.1 | 43.6% | Winter sports |
| 15 | EEmma Aicher | 71k | 3.2% | 40.0 | 37.5% | Winter sports |
| 16 | DDesi Johnson | 47k | 4.2% | 39.1 | 42.5% | Winter sports |
| 17 | JJordan Stolz | 32k | 1.6% | 39.1 | 43.6% | Winter sports |
| 18 | NNika Prevc | 24k | 2.0% | 42.0 | 50.0% | Winter sports |
| 19 | DDomen Prevc | 23k | 2.5% | 34.7 | 50.1% | Winter sports |
| 20 | HHenrik Kristoffersen | 23k | 4.7% | 30.8 | 13.8% | Winter sports |
| 21 | KKatharina Liensberger | 23k | 7.7% | 41.4 | 45.1% | Winter sports |
| 22 | LLoïc Meillard | 21k | 5.1% | 40.6 | 42.2% | Winter sports |
| 23 | BBenjamin Karl | 18k | 2.5% | 40.8 | 39.0% | Winter sports |
| 24 | PPeter Fill | 17k | 87.5% | 42.6 | 30.7% | Winter sports |
| 25 | MManuel Feller | 17k | 2.9% | 42.8 | 46.7% | Winter sports |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular winter sports compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each winter sports by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest winter sports in Italy?
Federica Brignone currently leads with an estimated audience of 2.8M people in Italy.