Top 50 Business & Career brands in Japan
This curated ranking covers the 50 largest business & career brands in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 8,380 business & career brands tracked in Japan, the 50 ranked here account for the largest measured audience reach. Business and industry, Music and Business lead the list with a combined estimated audience of 164,540,940 people. Across all 50 entries the average audience size is 18,063,910, and the largest, Business and industry, reaches around 75,677,919 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each business & career brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Business and industry |
75,677,919 | 10.5% | Lifestyle cluster | Business & Career |
| 2 |  Music |
55,375,719 | 7.1% | Field of study | Business & Career |
| 3 |  Business |
33,487,302 | 5.5% | Lifestyle cluster | Business & Career |
| 4 |  Personal finance |
32,009,179 | 5.0% | Lifestyle cluster | Business & Career |
| 5 |  Fashion design |
23,397,447 | 6.6% | Field of study | Business & Career |
| 6 |  Gemini Sound Products |
23,236,000 | 3.7% | Business & Career | |
| 7 |  Zozotown |
22,508,828 | 93.3% | Software | Business & Career |
| 8 |  Salaryman |
21,922,506 | 32.4% | Business & Career | |
| 9 |  Acting |
21,037,339 | 7.4% | Field of study | Business & Career |
| 10 |  Digital photography |
21,025,811 | 10.5% | Field of study | Business & Career |
| 11 |  Entrepreneurship |
20,481,283 | 4.4% | Field of study | Business & Career |
| 12 |  High school |
18,537,041 | 10.5% | Business & Career | |
| 13 |  Commercial mortgage |
18,470,031 | 34.1% | Business & Career | |
| 14 |  Investment |
18,396,198 | 4.3% | Business & Career | |
| 15 |  Architecture |
18,105,268 | 4.2% | Field of study | Business & Career |
| 16 |  Real estate |
17,938,072 | 3.7% | Lifestyle cluster | Business & Career |
| 17 |  Education |
17,726,920 | 4.2% | Field of study | Business & Career |
| 18 |  Social media |
16,599,744 | 3.1% | Lifestyle cluster | Business & Career |
| 19 |  Higher education |
16,500,129 | 3.9% | Business & Career | |
| 20 |  Zoom! |
16,433,038 | 23.4% | Video game | Business & Career |
| 21 |  Psychology |
16,364,667 | 3.7% | Field of study | Business & Career |
| 22 |  Middle school |
15,934,669 | 15.9% | Business & Career | |
| 23 |  Fine art |
15,686,050 | 7.5% | Field of study | Business & Career |
| 24 |  English as a second or foreign language |
15,575,345 | 26.1% | Field of study | Business & Career |
| 25 |  Real estate development |
15,160,535 | 8.9% | Business & Career | |
| 26 |  Dance |
14,749,962 | 4.0% | Field of study | Business & Career |
| 27 |  Graphic design |
14,337,980 | 4.8% | Field of study | Business & Career |
| 28 |  Banking |
14,076,459 | 3.3% | Field of study | Business & Career |
| 29 |  Science |
14,029,967 | 3.1% | Business & Career | |
| 30 |  Small business |
14,028,830 | 4.5% | Business & Career | |
| 31 |  Career |
13,590,299 | 6.1% | Business & Career | |
| 32 |  Child development |
13,512,450 | 13.8% | Field of study | Business & Career |
| 33 |  Filmmaking |
13,385,098 | 4.2% | Field of study | Business & Career |
| 34 |  Insurance |
13,371,676 | 4.5% | Business & Career | |
| 35 |  University and college admission |
12,669,446 | 28.0% | Business & Career | |
| 36 |  Architecture & Design |
12,402,936 | 9.5% | Field of study | Business & Career |
| 37 |  Employment |
12,346,662 | 3.3% | Business & Career | |
| 38 |  Luxury real estate |
12,343,451 | 8.0% | Business & Career | |
| 39 |  Interior design |
12,246,428 | 4.4% | Field of study | Business & Career |
| 40 |  Advertising |
12,129,076 | 2.7% | Field of study | Business & Career |
| 41 |  Waseda University |
12,104,173 | 92.2% | University | Business & Career |
| 42 |  Telecommuting |
12,082,178 | 20.2% | Business & Career | |
| 43 |  Illustrator |
11,982,387 | 31.8% | Field of study | Business & Career |
| 44 |  Literature |
11,975,783 | 4.0% | Field of study | Business & Career |
| 45 |  Japanese yen |
11,817,412 | 51.8% | Business & Career | |
| 46 |  ENFP |
11,461,786 | 90.1% | Business & Career | |
| 47 |  Eikaiwa school |
11,352,484 | 99.8% | Business & Career | |
| 48 |  Job interview |
11,209,301 | 13.4% | Video game | Business & Career |
| 49 |  Veterinary medicine |
11,207,753 | 7.7% | Field of study | Business & Career |
| 50 |  Audience |
11,194,498 | 4.5% | Business & Career |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each business & career brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest business & career brand in Japan?
Business and industry currently leads with an estimated audience of 75,677,919 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.