Top 18 Payments in Japan
This curated ranking covers the 18 largest payments in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Western Union, Google Pay and Alipay lead the list with a combined estimated audience of 3,378,168 people. Across all 18 entries the average audience size is 233,453, and the largest, Western Union, reaches around 1,532,651 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each payment, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Western Union |
1,532,651 | 1.5% | Payment | Business & Career |
| 2 |  Google Pay |
1,430,118 | 5.4% | Payment | Business & Career |
| 3 |  Alipay |
415,399 | 12.6% | Payment | Business & Career |
| 4 |  Payoneer |
346,290 | 5.5% | Payment | Business & Career |
| 5 |  Stripe (company) |
145,308 | 4.7% | Payment | Business & Career |
| 6 |  TransferWise |
75,094 | 0.9% | Payment | Business & Career |
| 7 |  Adyen |
58,149 | 2.9% | Payment | Business & Career |
| 8 |  Sumup |
54,500 | 0.4% | Payment | Business & Career |
| 9 |  IZettle |
41,105 | 2.4% | Payment | Business & Career |
| 10 |  Zuora |
30,044 | 33.1% | Payment | Business & Career |
| 11 |  Paytm |
28,581 | 3.4% | Payment | Business & Career |
| 12 |  WorldRemit |
27,912 | 1.9% | Payment | Business & Career |
| 13 |  MobiKwik |
9,844 | 1.1% | Payment | Business & Career |
| 14 |  Teya |
5,124 | 1.4% | Payment | Business & Career |
| 15 |  Microsoft Wallet |
1,344 | 3.2% | Payment | Business & Career |
| 16 |  Revel Systems |
290 | 0.7% | Payment | Business & Career |
| 17 |  Unzer |
283 | 0.2% | Payment | Business & Career |
| 18 |  TeleCash |
120 | 0.1% | Payment | Business & Career |
Frequently asked questions
How is this Top 18 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each payment by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest payment in Japan?
Western Union currently leads with an estimated audience of 1,532,651 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.