Top 50 Movies & TV brands in Japan
This curated ranking covers the 50 largest movies & tv brands in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 15,361 movies & tv brands tracked in Japan, the 50 ranked here account for the largest measured audience reach. Entertainment, Movies and YouTube lead the list with a combined estimated audience of 169,794,868 people. Across all 50 entries the average audience size is 16,518,009, and the largest, Entertainment, reaches around 78,127,891 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each movies & tv brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Entertainment |
78,127,891 | 10.5% | Lifestyle cluster | Movies & TV |
| 2 |  Movies |
60,353,046 | 7.6% | Lifestyle cluster | Movies & TV |
| 3 |  YouTube |
31,313,931 | 1.6% | Social media | Movies & TV |
| 4 |  3+ |
29,075,473 | 67.3% | Movies & TV | |
| 5 |  Animated movies |
26,559,056 | 8.1% | Movie genre | Movies & TV |
| 6 |  Anime movies |
26,351,119 | 9.5% | Movie genre | Movies & TV |
| 7 |  24 (TV series) |
25,989,038 | 47.5% | Movies & TV | |
| 8 |  Drama movies |
25,849,827 | 6.6% | Movie genre | Movies & TV |
| 9 |  4+ |
24,902,016 | 70.1% | Movies & TV | |
| 10 |  5+ |
24,648,168 | 69.9% | Movies & TV | |
| 11 |  Korean drama |
22,417,013 | 17.5% | Movie genre | Movies & TV |
| 12 |  Japanese television drama |
21,698,096 | 58.4% | Movies & TV | |
| 13 |  Cartoon |
20,705,656 | 13.0% | Movies & TV | |
| 14 |  Animated cartoon |
18,861,553 | 17.5% | Movie genre | Movies & TV |
| 15 |  Romance film |
18,670,377 | 10.9% | Movies & TV | |
| 16 |  NHK |
18,360,070 | 84.4% | Movies & TV | |
| 17 |  Comedy movies |
16,378,636 | 3.1% | Movie genre | Movies & TV |
| 18 |  Thriller movies |
16,104,082 | 5.5% | Movie genre | Movies & TV |
| 19 |  Video |
16,089,853 | 2.9% | Lifestyle cluster | Movies & TV |
| 20 |  Anime music video |
16,059,336 | 67.3% | Movies & TV | |
| 21 |  Action movies |
15,644,646 | 4.9% | Movie genre | Movies & TV |
| 22 |  Voice acting in Japan |
15,283,881 | 92.9% | Movies & TV | |
| 23 |  Netflix |
14,400,562 | 4.4% | TV / music streaming | Movies & TV |
| 24 |  Children's television series |
13,945,572 | 24.9% | Movies & TV | |
| 25 |  Science fiction movies |
13,835,226 | 5.4% | Movie genre | Movies & TV |
| 26 |  One Piece |
13,730,462 | 14.7% | TV series | Movies & TV |
| 27 |  Variety show |
12,093,733 | 7.6% | Movies & TV | |
| 28 |  Musical theatre |
11,906,387 | 5.6% | Movies & TV | |
| 29 |  Celebrity |
10,198,928 | 2.6% | Movies & TV | |
| 30 |  Horror movies |
10,192,151 | 4.1% | Movie genre | Movies & TV |
| 31 |  Adventure film |
9,616,917 | 7.5% | Movie genre | Movies & TV |
| 32 |  Fantasy film |
9,503,138 | 7.1% | Movie genre | Movies & TV |
| 33 |  TV reality shows |
9,328,192 | 2.8% | Movies & TV | |
| 34 |  Soap opera |
9,181,782 | 10.4% | Movies & TV | |
| 35 |  Independent film |
8,964,249 | 7.1% | Movie genre | Movies & TV |
| 36 |  Comedy-drama |
8,546,828 | 7.7% | Movie genre | Movies & TV |
| 37 |  ETC (TV channel) |
8,200,836 | 61.1% | Movies & TV | |
| 38 |  Fun |
7,995,484 | 4.8% | Band | Movies & TV |
| 39 |  Documentary movies |
7,865,253 | 2.9% | Movie genre | Movies & TV |
| 40 |  Fantasy movies |
7,781,155 | 4.2% | Movie genre | Movies & TV |
| 41 |  TV |
7,609,523 | 1.2% | Lifestyle cluster | Movies & TV |
| 42 |  Short film |
7,524,958 | 3.4% | Movies & TV | |
| 43 |  Film festival |
7,472,492 | 9.6% | Movies & TV | |
| 44 |  Stand-up comedy |
7,152,399 | 3.7% | Movies & TV | |
| 45 |  Movie theater |
6,905,406 | 5.1% | Movies & TV | |
| 46 |  Korean Series |
6,594,834 | 36.3% | Movies & TV | |
| 47 |  ITunes Store |
6,582,386 | 67.6% | TV / music streaming | Movies & TV |
| 48 |  Laughter |
6,513,725 | 2.4% | Movies & TV | |
| 49 |  Broadcasting |
6,466,320 | 1.8% | Movies & TV | |
| 50 |  Breaking news |
6,348,830 | 2.5% | Video game | Movies & TV |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each movies & tv brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest movies & tv brand in Japan?
Entertainment currently leads with an estimated audience of 78,127,891 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.