How to read this list
Rank
Position in the Top 98, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Animated movies |
27M | 8.1% | 31.6 | 64.2% | Movie genre |
| 2 |  Anime movies |
26M | 9.5% | 29.9 | 62.2% | Movie genre |
| 3 |  Drama movies |
26M | 6.6% | 33.0 | 64.4% | Movie genre |
| 4 |  Korean drama |
22M | 17.4% | 29.6 | 76.5% | Movie genre |
| 5 |  Animated cartoon |
19M | 17.4% | 30.1 | 63.9% | Movie genre |
| 6 |  Comedy movies |
16M | 3.1% | 35.2 | 55.0% | Movie genre |
| 7 |  Thriller movies |
16M | 5.5% | 31.9 | 60.8% | Movie genre |
| 8 |  Action movies |
16M | 4.9% | 33.3 | 52.0% | Movie genre |
| 9 |  Science fiction movies |
14M | 5.4% | 33.2 | 55.3% | Movie genre |
| 10 |  Horror movies |
10M | 4.1% | 32.4 | 57.6% | Movie genre |
| 11 |  Adventure film |
9.6M | 7.5% | 27.6 | 56.7% | Movie genre |
| 12 |  Fantasy film |
9.5M | 7.1% | 30.0 | 63.4% | Movie genre |
| 13 |  Independent film |
9M | 7.1% | 36.1 | 59.1% | Movie genre |
| 14 |  Comedy-drama |
8.5M | 7.7% | 34.2 | 70.2% | Movie genre |
| 15 |  Documentary movies |
7.9M | 2.9% | 39.9 | 51.6% | Movie genre |
| 16 |  Fantasy movies |
7.8M | 4.2% | 34.8 | 48.1% | Movie genre |
| 17 |  romantic comedies |
6.2M | 9.2% | 35.4 | 74.7% | Movie genre |
| 18 |  Musical film |
5.9M | 3.6% | 33.8 | 63.6% | Movie genre |
| 19 |  Art film |
5.1M | 2.6% | 31.2 | 60.5% | Movie genre |
| 20 |  Horror fiction |
4.2M | 5.2% | 32.7 | 63.4% | Movie genre |
| 21 |  Science fantasy |
3.3M | 5.8% | 30.4 | 69.8% | Movie genre |
| 22 |  Superhero film |
3.1M | 5.6% | 30.3 | 59.2% | Movie genre |
| 23 |  Bollywood movies |
2.9M | 1.8% | 32.8 | 60.5% | Movie genre |
| 24 |  War film |
2.3M | 5.5% | 33.1 | 52.5% | Movie genre |
| 25 |  Romantic fantasy |
2.2M | 7.5% | 31.1 | 73.4% | Movie genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 98 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each movie genre by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest movie genre in Japan?
Animated movies currently leads with an estimated audience of 27M people in Japan.