How to read this list
Rank
Position in the Top 98, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | AAnimated movies | 27M | 8.1% | 31.6 | 64.2% | Movie genre |
| 2 | AAnime movies | 26M | 9.5% | 29.9 | 62.2% | Movie genre |
| 3 | DDrama movies | 26M | 6.6% | 33.0 | 64.4% | Movie genre |
| 4 | KKorean drama | 22M | 17.4% | 29.6 | 76.5% | Movie genre |
| 5 | AAnimated cartoon | 19M | 17.4% | 30.1 | 63.9% | Movie genre |
| 6 | CComedy movies | 16M | 3.1% | 35.2 | 55.0% | Movie genre |
| 7 | TThriller movies | 16M | 5.5% | 31.9 | 60.8% | Movie genre |
| 8 | AAction movies | 16M | 4.9% | 33.3 | 52.0% | Movie genre |
| 9 | SScience fiction movies | 14M | 5.4% | 33.2 | 55.3% | Movie genre |
| 10 | HHorror movies | 10M | 4.1% | 32.4 | 57.6% | Movie genre |
| 11 | AAdventure film | 9.6M | 7.5% | 27.6 | 56.7% | Movie genre |
| 12 | FFantasy film | 9.5M | 7.1% | 30.0 | 63.4% | Movie genre |
| 13 | IIndependent film | 9M | 7.1% | 36.1 | 59.1% | Movie genre |
| 14 | CComedy-drama | 8.5M | 7.7% | 34.2 | 70.2% | Movie genre |
| 15 | DDocumentary movies | 7.9M | 2.9% | 39.9 | 51.6% | Movie genre |
| 16 | FFantasy movies | 7.8M | 4.2% | 34.8 | 48.1% | Movie genre |
| 17 | Rromantic comedies | 6.2M | 9.2% | 35.4 | 74.7% | Movie genre |
| 18 | MMusical film | 5.9M | 3.6% | 33.8 | 63.6% | Movie genre |
| 19 | AArt film | 5.1M | 2.6% | 31.2 | 60.5% | Movie genre |
| 20 | HHorror fiction | 4.2M | 5.2% | 32.7 | 63.4% | Movie genre |
| 21 | SScience fantasy | 3.3M | 5.8% | 30.4 | 69.8% | Movie genre |
| 22 | SSuperhero film | 3.1M | 5.6% | 30.3 | 59.2% | Movie genre |
| 23 | BBollywood movies | 2.9M | 1.8% | 32.8 | 60.5% | Movie genre |
| 24 | WWar film | 2.3M | 5.5% | 33.1 | 52.5% | Movie genre |
| 25 | RRomantic fantasy | 2.2M | 7.5% | 31.1 | 73.4% | Movie genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 98 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each movie genre by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest movie genre in Japan?
Animated movies currently leads with an estimated audience of 27M people in Japan.