Top 50 Pets & Animals brands in Japan

This curated ranking covers the 50 largest pets & animals brands in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,340 pets & animals brands tracked in Japan, the 50 ranked here account for the largest measured audience reach. Pets, Animal and Pet food lead the list with a combined estimated audience of 93,592,064 people. Across all 50 entries the average audience size is 15,596,759, and the largest, Pets, reaches around 48,435,333 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each pets & animals brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Pets	48,435,333	6.6%	Lifestyle cluster	Pets & Animals
2	Animal	23,477,919	5.3%		Pets & Animals
3	Pet food	21,678,812	10.2%		Pets & Animals
4	Dogs	19,334,770	4.6%		Pets & Animals
5	Poodle	19,065,347	19.9%	Dog breed	Pets & Animals
6	Dog food	18,869,103	11.6%		Pets & Animals
7	Dog walking	18,242,193	12.6%		Pets & Animals
8	Dog breed	18,127,889	9.4%		Pets & Animals
9	Chihuahua (dog)	17,952,865	18.1%		Pets & Animals
10	Fish	17,669,006	6.4%		Pets & Animals
11	French Bulldog	17,448,534	17.2%	Dog breed	Pets & Animals
12	Cats	17,444,800	4.8%		Pets & Animals
13	Pet store	17,278,278	10.7%		Pets & Animals
14	Pomeranian (dog)	17,182,871	18.2%		Pets & Animals
15	Dog lovers	17,092,342	13.5%	Political party	Pets & Animals
16	Golden Retriever	17,089,517	15.7%	Video game	Pets & Animals
17	Cat food	16,740,901	12.8%		Pets & Animals
18	Kitten	16,590,445	12.1%		Pets & Animals
19	Yorkshire Terrier	15,936,683	17.2%	Dog breed	Pets & Animals
20	Shih Tzu	15,772,064	19.0%	Dog breed	Pets & Animals
21	Pug	15,641,334	17.3%	Dog breed	Pets & Animals
22	Labrador Retriever	15,264,764	14.8%	Dog breed	Pets & Animals
23	Maltese (dog)	15,246,697	17.8%		Pets & Animals
24	Dachshund	14,858,054	16.6%	Dog breed	Pets & Animals
25	Persian cat	14,739,565	18.6%		Pets & Animals
26	Dog health	14,699,188	13.3%		Pets & Animals
27	Rabbits	14,416,579	9.2%		Pets & Animals
28	Litter box	13,843,848	17.7%		Pets & Animals
29	Beagle	13,766,726	17.4%	Dog breed	Pets & Animals
30	Dog collar	13,750,423	13.3%		Pets & Animals
31	Siamese cat	13,734,940	20.1%		Pets & Animals
32	Boxer (dog)	13,720,719	19.3%		Pets & Animals
33	Bulldog	13,718,931	14.7%	Video game	Pets & Animals
34	Pit bull	13,450,281	15.0%		Pets & Animals
35	Cat play and toys	13,317,158	16.0%		Pets & Animals
36	Dog harness	13,288,863	13.9%		Pets & Animals
37	Black cat	13,010,321	18.3%		Pets & Animals
38	Horses	12,977,879	4.8%	Record label	Pets & Animals
39	British Shorthair	12,816,800	19.6%		Pets & Animals
40	Siberian Husky	12,443,012	16.3%	Dog breed	Pets & Animals
41	Border Collie	12,219,487	18.0%	Dog breed	Pets & Animals
42	American Pit Bull Terrier	11,583,902	17.1%	Dog breed	Pets & Animals
43	Miniature Schnauzer	11,221,612	21.8%	Dog breed	Pets & Animals
44	Welsh Corgi	11,156,689	20.8%	Dog breed	Pets & Animals
45	Doberman Pinscher	11,111,925	18.8%		Pets & Animals
46	Rottweiler	10,868,154	14.6%		Pets & Animals
47	Maine Coon	10,853,032	18.4%		Pets & Animals
48	Bengal cat	10,773,010	20.2%		Pets & Animals
49	Sphynx cat	9,989,146	20.2%		Pets & Animals
50	Boston Terrier	9,925,245	21.7%	Dog breed	Pets & Animals