Top 50 Pets & Animals brands in Japan
This curated ranking covers the 50 largest pets & animals brands in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,340 pets & animals brands tracked in Japan, the 50 ranked here account for the largest measured audience reach. Pets, Animal and Pet food lead the list with a combined estimated audience of 93,592,064 people. Across all 50 entries the average audience size is 15,596,759, and the largest, Pets, reaches around 48,435,333 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each pets & animals brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 | 48,435,333 | 6.6% | Lifestyle cluster | Pets & Animals | |
| 2 | 23,477,919 | 5.3% | Pets & Animals | ||
| 3 | 21,678,812 | 10.2% | Pets & Animals | ||
| 4 | 19,334,770 | 4.6% | Pets & Animals | ||
| 5 | 19,065,347 | 19.9% | Dog breed | Pets & Animals | |
| 6 | 18,869,103 | 11.6% | Pets & Animals | ||
| 7 | 18,242,193 | 12.6% | Pets & Animals | ||
| 8 | 18,127,889 | 9.4% | Pets & Animals | ||
| 9 | 17,952,865 | 18.1% | Pets & Animals | ||
| 10 | 17,669,006 | 6.4% | Pets & Animals | ||
| 11 | 17,448,534 | 17.2% | Dog breed | Pets & Animals | |
| 12 | 17,444,800 | 4.8% | Pets & Animals | ||
| 13 | 17,278,278 | 10.7% | Pets & Animals | ||
| 14 | 17,182,871 | 18.2% | Pets & Animals | ||
| 15 | 17,092,342 | 13.5% | Political party | Pets & Animals | |
| 16 | 17,089,517 | 15.7% | Video game | Pets & Animals | |
| 17 | 16,740,901 | 12.8% | Pets & Animals | ||
| 18 | 16,590,445 | 12.1% | Pets & Animals | ||
| 19 | 15,936,683 | 17.2% | Dog breed | Pets & Animals | |
| 20 | 15,772,064 | 19.0% | Dog breed | Pets & Animals | |
| 21 | 15,641,334 | 17.3% | Dog breed | Pets & Animals | |
| 22 | 15,264,764 | 14.8% | Dog breed | Pets & Animals | |
| 23 | 15,246,697 | 17.8% | Pets & Animals | ||
| 24 | 14,858,054 | 16.6% | Dog breed | Pets & Animals | |
| 25 | 14,739,565 | 18.6% | Pets & Animals | ||
| 26 | 14,699,188 | 13.3% | Pets & Animals | ||
| 27 | 14,416,579 | 9.2% | Pets & Animals | ||
| 28 | 13,843,848 | 17.7% | Pets & Animals | ||
| 29 | 13,766,726 | 17.4% | Dog breed | Pets & Animals | |
| 30 | 13,750,423 | 13.3% | Pets & Animals | ||
| 31 | 13,734,940 | 20.1% | Pets & Animals | ||
| 32 | 13,720,719 | 19.3% | Pets & Animals | ||
| 33 | 13,718,931 | 14.7% | Video game | Pets & Animals | |
| 34 | 13,450,281 | 15.0% | Pets & Animals | ||
| 35 | 13,317,158 | 16.0% | Pets & Animals | ||
| 36 | 13,288,863 | 13.9% | Pets & Animals | ||
| 37 | 13,010,321 | 18.3% | Pets & Animals | ||
| 38 | 12,977,879 | 4.8% | Record label | Pets & Animals | |
| 39 | 12,816,800 | 19.6% | Pets & Animals | ||
| 40 | 12,443,012 | 16.3% | Dog breed | Pets & Animals | |
| 41 | 12,219,487 | 18.0% | Dog breed | Pets & Animals | |
| 42 | 11,583,902 | 17.1% | Dog breed | Pets & Animals | |
| 43 | 11,221,612 | 21.8% | Dog breed | Pets & Animals | |
| 44 | 11,156,689 | 20.8% | Dog breed | Pets & Animals | |
| 45 | 11,111,925 | 18.8% | Pets & Animals | ||
| 46 | 10,868,154 | 14.6% | Pets & Animals | ||
| 47 | 10,853,032 | 18.4% | Pets & Animals | ||
| 48 | 10,773,010 | 20.2% | Pets & Animals | ||
| 49 | 9,989,146 | 20.2% | Pets & Animals | ||
| 50 | 9,925,245 | 21.7% | Dog breed | Pets & Animals |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each pets & animals brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest pets & animals brand in Japan?
Pets currently leads with an estimated audience of 48,435,333 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.