How to read this list
Rank
Position in the Top 28, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Aquascaping |
124k | 11.2% | 37.7 | 43.6% | Pet food |
| 2 |  Pedigree |
34k | 1.3% | 39.0 | 66.9% | Pet food |
| 3 |  Frolic |
24k | 3.2% | 39.0 | 66.9% | Pet food |
| 4 |  Nutro |
17k | 17.1% | 37.4 | 71.9% | Pet food |
| 5 |  Whiskas |
11k | 0.2% | 36.7 | 71.6% | Pet food |
| 6 |  Nestlé Purina PetCare |
10k | 0.8% | 37.4 | 72.3% | Pet food |
| 7 |  Brekkies |
9.8k | 2.0% | 38.4 | 68.2% | Pet food |
| 8 |  Hill's Pet Nutrition |
7.3k | 8.9% | 37.5 | 72.9% | Pet food |
| 9 |  Sheba (cat food) |
5.4k | 1.2% | 36.0 | 70.2% | Pet food |
| 10 |  Royal Canin |
3.8k | 0.1% | 37.3 | 72.4% | Pet food |
| 11 |  Dreamies |
3.6k | 0.5% | 38.4 | 68.5% | Pet food |
| 12 |  Animonda |
1.8k | 0.9% | 38.5 | 68.9% | Pet food |
| 13 |  Eukanuba |
1.3k | 0.1% | 41.7 | 70.2% | Pet food |
| 14 |  Vitakraft |
929 | 0.4% | 37.5 | 71.9% | Pet food |
| 15 |  Edgard & Cooper |
903 | 0.1% | 37.3 | 70.7% | Pet food |
| 16 |  Wellness Natural Pet Food for Dogs and Cats |
796 | 18.6% | 33.4 | 59.7% | Pet food |
| 17 |  Pets Deli |
762 | 0.1% | 37.5 | 71.2% | Pet food |
| 18 |  Kaytee |
745 | 0.6% | 48.6 | 86.2% | Pet food |
| 19 |  zooplus.de |
511 | 0.5% | 29.9 | 81.3% | Pet food |
| 20 |  PetLab Co |
452 | 0.1% | 37.4 | 72.5% | Pet food |
| 21 |  Iams |
309 | 0.1% | 44.2 | 72.2% | Pet food |
| 22 |  Stella & Chewy's |
285 | 0.1% | 40.7 | 52.6% | Pet food |
| 23 | NNatusan | 282 | 0.7% | 36.7 | 70.6% | Pet food |
| 24 |  Merrick Pet Care |
252 | 20.9% | 40.7 | 60.1% | Pet food |
| 25 |  Blue Buffalo |
118 | 0.0% | 41.1 | 62.7% | Pet food |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 28 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each pet food by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest pet food in Japan?
Aquascaping currently leads with an estimated audience of 124k people in Japan.