Top 28 Pet foods in Japan
This curated ranking covers the 28 largest pet foods in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Aquascaping, Frolic and Nutro lead the list with a combined estimated audience of 163,994 people. Across all 28 entries the average audience size is 7,901, and the largest, Aquascaping, reaches around 123,651 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each pet food, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Aquascaping |
123,651 | 10.9% | Pet food | Pets & Animals |
| 2 |  Frolic |
24,283 | 2.5% | Pet food | Pets & Animals |
| 3 |  Nutro |
16,060 | 17.1% | Pet food | Pets & Animals |
| 4 |  Whiskas |
10,856 | 0.2% | Pet food | Pets & Animals |
| 5 |  Nestlé Purina PetCare |
9,989 | 0.8% | Pet food | Pets & Animals |
| 6 |  Brekkies |
9,298 | 0.7% | Pet food | Pets & Animals |
| 7 |  Hill's Pet Nutrition |
7,316 | 10.5% | Pet food | Pets & Animals |
| 8 |  Sheba (cat food) |
5,422 | 0.9% | Pet food | Pets & Animals |
| 9 |  Royal Canin |
3,761 | 0.1% | Pet food | Pets & Animals |
| 10 |  Animonda |
1,675 | 0.9% | Pet food | Pets & Animals |
| 11 |  Dreamies |
1,552 | 0.1% | Pet food | Pets & Animals |
| 12 |  Eukanuba |
1,261 | 0.1% | Pet food | Pets & Animals |
| 13 |  Vitakraft |
976 | 0.5% | Pet food | Pets & Animals |
| 14 |  Wellness Natural Pet Food for Dogs and Cats |
796 | 18.8% | Pet food | Pets & Animals |
| 15 |  Kaytee |
744 | 0.6% | Pet food | Pets & Animals |
| 16 |  zooplus.de |
510 | 0.6% | Pet food | Pets & Animals |
| 17 |  Edgard & Cooper |
451 | 0.1% | Pet food | Pets & Animals |
| 18 |  Pets Deli |
428 | 0.1% | Pet food | Pets & Animals |
| 19 |  PetLab Co |
428 | 0.1% | Pet food | Pets & Animals |
| 20 |  Iams |
309 | 0.1% | Pet food | Pets & Animals |
| 21 |  Kitekat |
291 | 0.5% | Pet food | Pets & Animals |
| 22 |  Stella & Chewy's |
285 | 0.1% | Pet food | Pets & Animals |
| 23 | Natusan | 258 | 0.7% | Pet food | Pets & Animals |
| 24 |  Merrick Pet Care |
251 | 25.4% | Pet food | Pets & Animals |
| 25 |  Blue Buffalo |
118 | 0.0% | Pet food | Pets & Animals |
| 26 |  Nutro Products |
107 | 2.7% | Pet food | Pets & Animals |
| 27 |  honest kitchen |
88 | 0.0% | Pet food | Pets & Animals |
| 28 |  Back to Nature |
86 | 0.0% | Pet food | Pets & Animals |
Frequently asked questions
How is this Top 28 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each pet food by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest pet food in Japan?
Aquascaping currently leads with an estimated audience of 123,651 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.