How to read this list
Rank
Position in the Top 58, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Internet meme |
14M | 7.2% | 32.5 | 65.6% | Content type |
| 2 |  Instant messaging |
12M | 3.9% | 33.7 | 49.9% | Content type |
| 3 |  Selfie |
5.7M | 8.7% | 26.5 | 68.3% | Content type |
| 4 |  Funny Videos |
4.9M | 6.1% | 31.1 | 60.1% | Content type |
| 5 |  Internet celebrity |
4.2M | 3.9% | 32.6 | 62.2% | Content type |
| 6 |  Viral video |
3.7M | 1.7% | 35.5 | 43.3% | Content type |
| 7 |  Influencer marketing |
3.6M | 5.6% | 35.1 | 59.8% | Content type |
| 8 |  Meme |
3.5M | 1.6% | 28.6 | 52.1% | Content type |
| 9 |  Funny Pets |
3.2M | 15.4% | 36.9 | 69.5% | Content type |
| 10 |  Blog |
1.1M | 2.3% | 35.6 | 60.1% | Content type |
| 11 |  Fansite |
505k | 1.1% | 35.1 | 44.3% | Content type |
| 12 |  Funny animal |
398k | 7.0% | 32.4 | 46.1% | Content type |
| 13 |  food porn |
358k | 4.4% | 31.2 | 60.3% | Content type |
| 14 |  Practical joke |
280k | 0.8% | 34.4 | 34.5% | Content type |
| 15 |  Unboxing |
262k | 2.5% | 34.7 | 56.7% | Content type |
| 16 |  Life hacking |
237k | 2.4% | 34.1 | 62.0% | Content type |
| 17 |  Smiley |
220k | 1.0% | 31.7 | 67.1% | Content type |
| 18 |  Web series |
199k | 0.7% | 37.2 | 47.2% | Content type |
| 19 |  Emoticon |
179k | 1.0% | 36.3 | 76.1% | Content type |
| 20 |  Photo sharing |
178k | 6.0% | 37.7 | 60.9% | Content type |
| 21 |  Easter egg (media) |
165k | 3.2% | 37.3 | 40.6% | Content type |
| 22 |  Click-to-donate site |
136k | 1.9% | 30.1 | 70.1% | Content type |
| 23 |  Event videography |
132k | 8.1% | 35.0 | 41.3% | Content type |
| 24 |  Trending Videos |
130k | 2.3% | 34.6 | 36.4% | Content type |
| 25 |  Photoblog |
94k | 2.0% | 28.8 | 52.3% | Content type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 58 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each content type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest content type in Japan?
Internet meme currently leads with an estimated audience of 14M people in Japan.