Top 50 Content types in Japan
This curated ranking covers the 50 largest content types in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 59 content types tracked in Japan, the 50 ranked here account for the largest measured audience reach. Internet meme, Instant messaging and Selfie lead the list with a combined estimated audience of 32,402,673 people. Across all 50 entries the average audience size is 1,217,154, and the largest, Internet meme, reaches around 14,263,217 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each content type, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Internet meme |
14,263,217 | 7.2% | Content type | Internet & Social Media |
| 2 |  Instant messaging |
12,390,559 | 3.9% | Content type | Internet & Social Media |
| 3 |  Selfie |
5,748,897 | 8.7% | Content type | Internet & Social Media |
| 4 |  Funny Videos |
4,882,374 | 6.1% | Content type | Internet & Social Media |
| 5 |  Internet celebrity |
4,247,109 | 3.9% | Content type | Internet & Social Media |
| 6 |  Viral video |
3,654,127 | 1.7% | Content type | Internet & Social Media |
| 7 |  Influencer marketing |
3,602,760 | 5.6% | Content type | Internet & Social Media |
| 8 |  Meme |
3,539,670 | 1.6% | Content type | Internet & Social Media |
| 9 |  Funny Pets |
3,166,079 | 15.4% | Content type | Internet & Social Media |
| 10 |  Blog |
1,132,755 | 2.3% | Content type | Internet & Social Media |
| 11 |  Fansite |
505,192 | 1.1% | Content type | Internet & Social Media |
| 12 |  Funny animal |
397,513 | 7.0% | Content type | Internet & Social Media |
| 13 |  food porn |
357,690 | 4.4% | Content type | Internet & Social Media |
| 14 |  Practical joke |
280,265 | 0.8% | Content type | Internet & Social Media |
| 15 |  Unboxing |
262,152 | 2.6% | Content type | Internet & Social Media |
| 16 |  Life hacking |
237,098 | 2.4% | Content type | Internet & Social Media |
| 17 |  Smiley |
220,393 | 1.0% | Content type | Internet & Social Media |
| 18 |  Web series |
199,146 | 0.7% | Content type | Internet & Social Media |
| 19 |  Emoticon |
179,478 | 1.2% | Content type | Internet & Social Media |
| 20 |  Photo sharing |
178,164 | 6.0% | Content type | Internet & Social Media |
| 21 |  Easter egg (media) |
165,149 | 3.2% | Content type | Internet & Social Media |
| 22 |  Click-to-donate site |
135,960 | 1.9% | Content type | Internet & Social Media |
| 23 |  Event videography |
132,456 | 8.1% | Content type | Internet & Social Media |
| 24 |  Trending Videos |
129,925 | 2.3% | Content type | Internet & Social Media |
| 25 |  Photoblog |
94,031 | 2.0% | Content type | Internet & Social Media |
| 26 |  E-card |
93,066 | 2.7% | Content type | Internet & Social Media |
| 27 |  Paid content |
70,698 | 17.5% | Content type | Internet & Social Media |
| 28 |  Food presentation |
57,394 | 3.3% | Content type | Internet & Social Media |
| 29 |  Funny Texts |
54,730 | 0.6% | Content type | Internet & Social Media |
| 30 |  Pranksters |
48,391 | 7.4% | Content type | Internet & Social Media |
| 31 |  Let's Play. |
47,058 | 17.8% | Content type | Internet & Social Media |
| 32 |  Inspiring Quotes |
44,133 | 3.0% | Content type | Internet & Social Media |
| 33 |  Fantasy Football |
42,590 | 4.6% | Content type | Internet & Social Media |
| 34 |  Funny Moments |
38,835 | 0.9% | Content type | Internet & Social Media |
| 35 |  Funny Quotes |
37,237 | 2.6% | Content type | Internet & Social Media |
| 36 |  Daily Jokes |
33,405 | 1.0% | Content type | Internet & Social Media |
| 37 |  Daily Horoscope |
32,728 | 2.0% | Content type | Internet & Social Media |
| 38 |  Cute Dogs |
26,574 | 0.5% | Content type | Internet & Social Media |
| 39 |  Clip art |
26,215 | 3.6% | Content type | Internet & Social Media |
| 40 |  funny cats |
22,215 | 2.8% | Content type | Internet & Social Media |
| 41 |  Tidbits |
18,726 | 1.6% | Content type | Internet & Social Media |
| 42 |  Funny Pictures |
16,758 | 0.9% | Content type | Internet & Social Media |
| 43 |  Made My Day |
12,911 | 1.3% | Content type | Internet & Social Media |
| 44 |  HD Wallpapers |
11,665 | 3.4% | Content type | Internet & Social Media |
| 45 |  Mailing list |
8,970 | 0.4% | Content type | Internet & Social Media |
| 46 |  Make Me Laugh |
3,325 | 0.8% | Content type | Internet & Social Media |
| 47 |  Abandoned Places |
2,443 | 0.1% | Content type | Internet & Social Media |
| 48 |  Daily Quotes |
2,225 | 0.1% | Content type | Internet & Social Media |
| 49 |  Reaction video |
1,800 | 4.1% | Content type | Internet & Social Media |
| 50 |  Funny Stuff |
1,476 | 0.1% | Content type | Internet & Social Media |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each content type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest content type in Japan?
Internet meme currently leads with an estimated audience of 14,263,217 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.