How to read this list
Rank
Position in the Top 58, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  E-card |
93k | 2.7% | 24.7 | 57.2% | Content type |
| 27 |  Paid content |
71k | 17.4% | 46.4 | 62.6% | Content type |
| 28 |  Food presentation |
57k | 3.3% | 48.6 | 50.2% | Content type |
| 29 |  Funny Texts |
55k | 0.6% | 22.9 | 44.7% | Content type |
| 30 |  Pranksters |
48k | 7.4% | 29.6 | 72.7% | Content type |
| 31 |  Let's Play. |
47k | 18.1% | 30.0 | 33.1% | Content type |
| 32 |  Inspiring Quotes |
44k | 2.4% | 32.3 | 58.4% | Content type |
| 33 |  Fantasy Football |
43k | 2.1% | 27.6 | 27.8% | Content type |
| 34 |  Funny Moments |
39k | 0.9% | 30.9 | 22.5% | Content type |
| 35 |  Funny Quotes |
37k | 2.5% | 37.6 | 69.4% | Content type |
| 36 |  Daily Jokes |
33k | 1.0% | 32.3 | 0.0% | Content type |
| 37 |  Daily Horoscope |
33k | 1.9% | 26.8 | 79.2% | Content type |
| 38 |  Cute Dogs |
27k | 0.5% | 32.5 | 62.8% | Content type |
| 39 |  Clip art |
26k | 3.6% | 36.8 | 69.8% | Content type |
| 40 |  funny cats |
22k | 2.8% | 30.8 | 69.0% | Content type |
| 41 |  Tidbits |
19k | 1.6% | 43.6 | 84.8% | Content type |
| 42 |  Funny Pictures |
17k | 0.8% | 32.8 | 57.4% | Content type |
| 43 |  HD Wallpapers |
12k | 3.4% | 26.4 | 33.3% | Content type |
| 44 |  Mailing list |
8.3k | 0.3% | 38.8 | 71.3% | Content type |
| 45 |  Make Me Laugh |
3.3k | 0.8% | 40.1 | 57.6% | Content type |
| 46 |  Abandoned Places |
2.4k | 0.1% | 40.2 | 55.1% | Content type |
| 47 |  Daily Quotes |
2.2k | 0.1% | 37.1 | 79.8% | Content type |
| 48 |  Reaction video |
1.8k | 4.1% | 19.0 | 0.0% | Content type |
| 49 |  Funny Stuff |
1.5k | 0.1% | 36.1 | 62.5% | Content type |
| 50 |  Crazy Videos |
753 | 0.0% | 36.1 | 47.4% | Content type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 58 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each content type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest content type in Japan?
Internet meme currently leads with an estimated audience of 14M people in Japan.