Top 50 Travel & Leisure brands in Japan
This curated ranking covers the 50 largest travel & leisure brands in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 12,791 travel & leisure brands tracked in Japan, the 50 ranked here account for the largest measured audience reach. Japan, Tokyo and Leisure lead the list with a combined estimated audience of 119,375,088 people. Across all 50 entries the average audience size is 17,482,456, and the largest, Japan, reaches around 50,941,949 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each travel & leisure brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Japan |
50,941,949 | 19.2% | Country | Travel & Leisure |
| 2 |  Tokyo |
36,389,030 | 31.3% | City | Travel & Leisure |
| 3 |  Leisure |
32,044,109 | 5.9% | Record label | Travel & Leisure |
| 4 |  South Korea |
31,007,450 | 14.2% | Country | Travel & Leisure |
| 5 |  Disneyland |
24,126,901 | 18.1% | Theme park | Travel & Leisure |
| 6 |  Japanese popular culture |
23,916,218 | 20.6% | Travel & Leisure | |
| 7 |  Korea |
23,616,623 | 17.6% | Travel & Leisure | |
| 8 |  Seoul |
21,569,299 | 13.3% | City | Travel & Leisure |
| 9 |  Camping |
21,102,842 | 6.4% | Travel type | Travel & Leisure |
| 10 |  Kyoto |
19,944,680 | 43.4% | City | Travel & Leisure |
| 11 |  Adventure |
19,805,160 | 7.6% | Travel & Leisure | |
| 12 |  Lakes |
19,298,630 | 9.6% | Travel type | Travel & Leisure |
| 13 |  Sea |
18,635,420 | 8.8% | Travel & Leisure | |
| 14 |  Osaka |
18,616,961 | 49.4% | City | Travel & Leisure |
| 15 |  Hotels |
18,481,847 | 3.5% | Travel type | Travel & Leisure |
| 16 |  Asia |
18,474,963 | 6.1% | Continent | Travel & Leisure |
| 17 |  Resort |
18,451,893 | 6.5% | Travel & Leisure | |
| 18 |  Vacations |
18,414,583 | 5.2% | Band | Travel & Leisure |
| 19 |  Theme parks |
17,790,791 | 8.4% | Travel type | Travel & Leisure |
| 20 |  Holiday |
16,962,019 | 5.2% | Travel & Leisure | |
| 21 |  All Nippon Airways |
16,875,211 | 58.4% | Airline | Travel & Leisure |
| 22 |  Air travel |
16,646,988 | 6.3% | Travel type | Travel & Leisure |
| 23 |  Walt Disney World |
16,350,452 | 13.2% | Theme park | Travel & Leisure |
| 24 |  Philippines |
16,231,996 | 9.1% | Country | Travel & Leisure |
| 25 |  Russia |
15,815,819 | 13.0% | Country | Travel & Leisure |
| 26 |  Recreation |
15,500,446 | 6.0% | Travel & Leisure | |
| 27 |  Hokkaido |
15,418,359 | 66.5% | Region | Travel & Leisure |
| 28 |  Beaches |
15,266,992 | 4.7% | Travel type | Travel & Leisure |
| 29 |  Nordic countries |
15,078,176 | 31.6% | Region | Travel & Leisure |
| 30 |  Travel Adventures |
14,872,874 | 8.6% | Travel & Leisure | |
| 31 |  Park |
14,096,266 | 11.5% | Travel & Leisure | |
| 32 |  Disneyland Resort |
13,655,551 | 34.5% | Theme park | Travel & Leisure |
| 33 |  Indonesia |
13,536,729 | 7.4% | Country | Travel & Leisure |
| 34 |  China |
13,124,341 | 6.5% | Country | Travel & Leisure |
| 35 |  Outdoors |
13,010,433 | 13.4% | Travel & Leisure | |
| 36 |  Backpacking (travel) |
12,994,282 | 14.8% | Travel type | Travel & Leisure |
| 37 |  Pacific Ocean |
12,940,984 | 8.6% | Region | Travel & Leisure |
| 38 |  Bars |
12,559,760 | 4.0% | Travel & Leisure | |
| 39 |  Tokyo Disney Resort |
12,492,803 | 76.6% | Theme park | Travel & Leisure |
| 40 |  Jejudo |
12,366,177 | 34.3% | Region | Travel & Leisure |
| 41 |  Ukraine |
12,319,845 | 12.9% | Country | Travel & Leisure |
| 42 |  Summer vacation |
12,145,400 | 9.2% | Travel type | Travel & Leisure |
| 43 |  Housekeeping |
12,008,214 | 10.5% | Video game | Travel & Leisure |
| 44 |  Summer |
11,930,453 | 6.4% | Travel & Leisure | |
| 45 |  Onsen |
11,681,628 | 73.2% | Travel & Leisure | |
| 46 |  Ikebukuro Station |
11,448,560 | 99.1% | Train station | Travel & Leisure |
| 47 |  Hong Kong |
11,439,447 | 9.1% | City | Travel & Leisure |
| 48 |  East Asia |
11,189,102 | 9.8% | Region | Travel & Leisure |
| 49 |  Hawaii |
10,933,315 | 21.8% | Island | Travel & Leisure |
| 50 |  Wildlife |
10,600,863 | 4.2% | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each travel & leisure brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel & leisure brand in Japan?
Japan currently leads with an estimated audience of 50,941,949 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.