Travel & Leisure audiences in Japan

The strongest Travel & Leisure audiences in Japan, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Travel & Leisure in Japan — full ranking

Top Travel & Leisure audiences

  1. Japan (50.9M)
  2. Tokyo (36.4M)
  3. Leisure (32M)
  4. South Korea (31M)
  5. Disneyland (24.1M)
  6. Japanese popular culture (23.9M)
  7. Korea (23.6M)
  8. Seoul (21.6M)
  9. Camping (21.1M)
  10. Kyoto (19.9M)
  11. Adventure (19.8M)
  12. Lakes (19.3M)
  13. Sea (18.6M)
  14. Osaka (18.6M)
  15. Hotels (18.5M)
  16. Asia (18.5M)
  17. Resort (18.5M)
  18. Vacations (18.4M)
  19. Theme parks (17.8M)
  20. Holiday (17M)
  21. All Nippon Airways (16.9M)
  22. Air travel (16.6M)
  23. Walt Disney World (16.4M)
  24. Philippines (16.2M)
  25. Russia (15.8M)
  26. Recreation (15.5M)
  27. Hokkaido (15.4M)
  28. Beaches (15.3M)
  29. Nordic countries (15.1M)
  30. Travel Adventures (14.9M)
  31. Park (14.1M)
  32. Disneyland Resort (13.7M)
  33. Indonesia (13.5M)
  34. China (13.1M)
  35. Outdoors (13M)
  36. Backpacking (travel) (13M)
  37. Pacific Ocean (12.9M)
  38. Bars (12.6M)
  39. Tokyo Disney Resort (12.5M)
  40. Jejudo (12.4M)
  41. Ukraine (12.3M)
  42. Summer vacation (12.1M)
  43. Housekeeping (12M)
  44. Summer (11.9M)
  45. Onsen (11.7M)
  46. Ikebukuro Station (11.4M)
  47. Hong Kong (11.4M)
  48. East Asia (11.2M)
  49. Hawaii (10.9M)
  50. Wildlife (10.6M)

Other categories in Japan

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