Beauty & Wellness audiences in Japan

The strongest Beauty & Wellness audiences in Japan, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Beauty & Wellness in Japan — full ranking

Top Beauty & Wellness audiences

  1. Beauty (48.6M)
  2. Cosmetics (34.5M)
  3. Beauty salons (27.6M)
  4. Day spa (23.1M)
  5. Hair products (22.3M)
  6. Shampoo (21.5M)
  7. Nail art (20.8M)
  8. Lipstick (20.1M)
  9. Eye shadow (19.9M)
  10. Foundation (cosmetics) (19.8M)
  11. Hair removal (19.8M)
  12. Spas (19.8M)
  13. Health And Beauty (19.7M)
  14. Mascara (19.4M)
  15. Makeup Tutorials (18.6M)
  16. BB cream (18.5M)
  17. Eyelash (18.4M)
  18. Hair straightening (18.3M)
  19. Long hair (18.3M)
  20. Skin (18.2M)
  21. Manicure (18.2M)
  22. Concealer (18.2M)
  23. Eyebrow (18M)
  24. Fragrances (18M)
  25. Makeup brush (17.9M)
  26. Hair dryer (17.9M)
  27. Nail salon (17.9M)
  28. Eye liner (17.8M)
  29. Hair coloring (17.4M)
  30. Lip gloss (17.4M)
  31. Artificial nails (17.2M)
  32. Lip balm (17.2M)
  33. Hairbrush (17.1M)
  34. Hair conditioner (17.1M)
  35. Fragrance oil (16.9M)
  36. Skin care (16.9M)
  37. Sunscreen (16.6M)
  38. Face powder (16.3M)
  39. Cleanser (16.2M)
  40. Permanent makeup (16.1M)
  41. Cuteness (16M)
  42. Hair iron (16M)
  43. Waxing (15.8M)
  44. Eyelash extensions (15.6M)
  45. Nail polish (15.5M)
  46. Facial care (15.4M)
  47. Hair care (15.4M)
  48. CC cream (15.3M)
  49. Shaving (15M)
  50. Pixi (14.9M)

Other categories in Japan

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