Shopping audiences in Japan

The strongest Shopping audiences in Japan, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in Japan — full ranking

Top Shopping audiences

  1. Shopping and fashion (74.6M)
  2. Shopping (54.4M)
  3. Online shopping (42.4M)
  4. Uniqlo (25.8M)
  5. Shopping malls (23M)
  6. Department store (22.1M)
  7. Rakuten (18.6M)
  8. Social shopping (18.4M)
  9. Gift (18.3M)
  10. Coupons (17.4M)
  11. H&M (17M)
  12. Lawson (store) (16.2M)
  13. 7-Eleven (15.6M)
  14. Booths (15.4M)
  15. FamilyMart (15.4M)
  16. Sales promotion (13.1M)
  17. Group buying (12.8M)
  18. Department stores in Japan (12.2M)
  19. Supermarket (12.1M)
  20. Zara (12M)
  21. Discount stores (12M)
  22. Gift card (10.9M)
  23. Home shopping (10.3M)
  24. Luxury Lifestyle (9.2M)
  25. Black Friday (shopping) (9.1M)
  26. Ginza (8M)
  27. Pop Mart (7.6M)
  28. Discounts and allowances (7.4M)
  29. Disney Store (7.4M)
  30. Price (7.3M)
  31. Unique Gifts (7.3M)
  32. Apple Store (7.1M)
  33. Reseller (6.4M)
  34. Costco (6.2M)
  35. Discounting (6.2M)
  36. Nisa (retailer) (6M)
  37. 86小舖商城 (5.9M)
  38. Amazon.com (5.7M)
  39. First-time buyer (5.7M)
  40. Tokyu Hands (5.5M)
  41. Deal of the day (5.5M)
  42. Online grocer (5.3M)
  43. AliExpress (4.8M)
  44. Mercari (4.6M)
  45. Ethical consumerism (4.5M)
  46. Buy one, get one free (4.3M)
  47. Special edition (4.2M)
  48. Daimaru (4.2M)
  49. EBay (4.2M)
  50. Hypermarket (3.9M)

Other categories in Japan

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