Top 50 Countries in Japan
This curated ranking covers the 50 largest countries in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 230 countries tracked in Japan, the 50 ranked here account for the largest measured audience reach. Japan, South Korea and Philippines lead the list with a combined estimated audience of 98,181,395 people. Across all 50 entries the average audience size is 5,847,573, and the largest, Japan, reaches around 50,941,949 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each country, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Japan |
50,941,949 | 19.2% | Country | Travel & Leisure |
| 2 |  South Korea |
31,007,450 | 14.2% | Country | Travel & Leisure |
| 3 |  Philippines |
16,231,996 | 9.1% | Country | Travel & Leisure |
| 4 |  Russia |
15,815,819 | 13.0% | Country | Travel & Leisure |
| 5 |  Indonesia |
13,536,729 | 7.4% | Country | Travel & Leisure |
| 6 |  China |
13,124,341 | 6.5% | Country | Travel & Leisure |
| 7 |  Ukraine |
12,319,845 | 12.9% | Country | Travel & Leisure |
| 8 |  North Korea |
8,652,731 | 11.8% | Country | Travel & Leisure |
| 9 |  Thailand |
8,340,584 | 5.9% | Country | Travel & Leisure |
| 10 |  Italy |
7,742,239 | 3.3% | Country | Travel & Leisure |
| 11 |  United States |
6,545,148 | 1.8% | Country | Travel & Leisure |
| 12 |  Island |
5,653,732 | 5.8% | Country | Travel & Leisure |
| 13 |  United Kingdom |
5,164,203 | 2.8% | Country | Travel & Leisure |
| 14 |  Malaysia |
5,161,170 | 4.7% | Country | Travel & Leisure |
| 15 |  France |
5,084,406 | 3.0% | Country | Travel & Leisure |
| 16 |  Finland |
5,040,684 | 8.4% | Country | Travel & Leisure |
| 17 |  Syria |
4,523,924 | 5.7% | Country | Travel & Leisure |
| 18 |  Taiwan |
4,385,655 | 4.4% | Country | Travel & Leisure |
| 19 |  Turkey |
4,378,319 | 2.7% | Country | Travel & Leisure |
| 20 |  Nepal |
4,215,658 | 5.9% | Country | Travel & Leisure |
| 21 |  Australia |
3,737,807 | 2.0% | Country | Travel & Leisure |
| 22 |  Singapore |
3,698,873 | 3.6% | Country | Travel & Leisure |
| 23 |  India |
3,468,408 | 1.8% | Country | Travel & Leisure |
| 24 |  Switzerland |
3,385,313 | 3.3% | Country | Travel & Leisure |
| 25 |  Bangladesh |
3,184,563 | 3.9% | Country | Travel & Leisure |
| 26 |  Vietnam |
2,932,757 | 4.5% | Country | Travel & Leisure |
| 27 |  Argentina |
2,886,482 | 2.3% | Country | Travel & Leisure |
| 28 |  Norway |
2,690,665 | 4.4% | Country | Travel & Leisure |
| 29 |  Iraq |
2,503,429 | 3.6% | Country | Travel & Leisure |
| 30 |  Sweden |
2,145,508 | 4.3% | Country | Travel & Leisure |
| 31 |  Uruguay |
2,126,466 | 3.5% | Country | Travel & Leisure |
| 32 |  Germany |
2,122,752 | 1.7% | Country | Travel & Leisure |
| 33 |  Brazil |
2,118,332 | 1.8% | Country | Travel & Leisure |
| 34 |  Canada |
2,104,157 | 0.8% | Country | Travel & Leisure |
| 35 |  Pakistan |
2,003,951 | 2.1% | Country | Travel & Leisure |
| 36 |  Mexico |
1,963,342 | 1.3% | Country | Travel & Leisure |
| 37 |  South Africa |
1,819,268 | 2.6% | Country | Travel & Leisure |
| 38 |  Denmark |
1,811,763 | 3.7% | Country | Travel & Leisure |
| 39 |  Spain |
1,791,164 | 1.0% | Country | Travel & Leisure |
| 40 |  New Zealand |
1,757,520 | 2.6% | Country | Travel & Leisure |
| 41 |  Nigeria |
1,749,838 | 2.1% | Country | Travel & Leisure |
| 42 |  Colombia |
1,727,366 | 1.7% | Country | Travel & Leisure |
| 43 |  Cambodia |
1,704,322 | 4.0% | Country | Travel & Leisure |
| 44 |  Portugal |
1,701,318 | 1.6% | Country | Travel & Leisure |
| 45 |  Saudi Arabia |
1,595,992 | 1.5% | Country | Travel & Leisure |
| 46 |  Austria |
1,380,266 | 2.1% | Country | Travel & Leisure |
| 47 |  Laos |
1,152,573 | 4.5% | Country | Travel & Leisure |
| 48 |  Uzbekistan |
1,128,743 | 8.4% | Country | Travel & Leisure |
| 49 |  Greece |
1,108,323 | 1.3% | Country | Travel & Leisure |
| 50 |  Ireland |
1,010,853 | 1.7% | Country | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each country by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest country in Japan?
Japan currently leads with an estimated audience of 50,941,949 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.