Top 50 Regions in Japan
This curated ranking covers the 50 largest regions in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 463 regions tracked in Japan, the 50 ranked here account for the largest measured audience reach. Hokkaido, Nordic countries and Pacific Ocean lead the list with a combined estimated audience of 43,437,519 people. Across all 50 entries the average audience size is 2,726,655, and the largest, Hokkaido, reaches around 15,418,359 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each region, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Hokkaido |
15,418,359 | 66.5% | Region | Travel & Leisure |
| 2 |  Nordic countries |
15,078,176 | 31.6% | Region | Travel & Leisure |
| 3 |  Pacific Ocean |
12,940,984 | 8.6% | Region | Travel & Leisure |
| 4 |  Jejudo |
12,366,177 | 34.3% | Region | Travel & Leisure |
| 5 |  East Asia |
11,189,102 | 9.8% | Region | Travel & Leisure |
| 6 |  Hollywood |
6,241,554 | 4.5% | Region | Travel & Leisure |
| 7 |  Osaka Prefecture |
5,871,697 | 55.2% | Region | Travel & Leisure |
| 8 |  Southeast Asia |
3,654,450 | 2.7% | Region | Travel & Leisure |
| 9 |  Florida |
3,240,946 | 2.8% | Region | Travel & Leisure |
| 10 |  Dubai |
3,182,849 | 2.9% | Region | Travel & Leisure |
| 11 |  California |
2,710,046 | 1.7% | Region | Travel & Leisure |
| 12 |  Scandinavia |
2,493,298 | 6.8% | Region | Travel & Leisure |
| 13 |  Ko Samui |
2,279,867 | 14.7% | Region | Travel & Leisure |
| 14 |  Phuket Province |
2,119,403 | 8.6% | Region | Travel & Leisure |
| 15 |  Macau |
1,937,101 | 3.6% | Region | Travel & Leisure |
| 16 |  Gulf Arabic |
1,861,950 | 9.5% | Region | Travel & Leisure |
| 17 |  Mediterranean Sea |
1,831,122 | 1.4% | Region | Travel & Leisure |
| 18 |  Scotland |
1,631,255 | 2.7% | Region | Travel & Leisure |
| 19 |  West Africa |
1,626,808 | 4.0% | Region | Travel & Leisure |
| 20 |  South Asia |
1,511,667 | 1.5% | Region | Travel & Leisure |
| 21 |  Latin America |
1,256,169 | 1.0% | Region | Travel & Leisure |
| 22 |  Guam |
1,253,544 | 23.5% | Region | Travel & Leisure |
| 23 |  England |
1,224,365 | 1.8% | Region | Travel & Leisure |
| 24 |  Waikiki |
1,192,919 | 25.6% | Region | Travel & Leisure |
| 25 |  Polynesia |
1,160,854 | 4.9% | Region | Travel & Leisure |
| 26 |  Arezzo |
1,159,205 | 4.4% | Region | Travel & Leisure |
| 27 |  Himalayas |
1,087,557 | 4.0% | Region | Travel & Leisure |
| 28 |  Hua Hin District |
1,064,920 | 14.1% | Region | Travel & Leisure |
| 29 |  Texas |
1,016,858 | 0.9% | Region | Travel & Leisure |
| 30 |  Atlantic Ocean |
1,006,826 | 0.8% | Region | Travel & Leisure |
| 31 |  Shizuoka Prefecture |
1,003,389 | 19.2% | Region | Travel & Leisure |
| 32 |  Middle East |
976,811 | 0.9% | Region | Travel & Leisure |
| 33 |  Guangdong |
975,816 | 1.8% | Region | Travel & Leisure |
| 34 |  Coast |
904,679 | 1.9% | Region | Travel & Leisure |
| 35 |  Riviera Maya |
814,084 | 3.2% | Region | Travel & Leisure |
| 36 |  Bohemia |
811,989 | 3.5% | Region | Travel & Leisure |
| 37 |  Playa del Carmen |
804,602 | 3.6% | Region | Travel & Leisure |
| 38 |  Alaska |
791,359 | 1.8% | Region | Travel & Leisure |
| 39 |  Nghệ An Province |
770,391 | 11.0% | Region | Travel & Leisure |
| 40 |  Causeway Bay |
747,450 | 1.0% | Region | Travel & Leisure |
| 41 |  Mainland China |
736,330 | 2.8% | Region | Travel & Leisure |
| 42 | Kerala |
735,279 | 4.0% | Region | Travel & Leisure |
| 43 |  Indian subcontinent |
718,417 | 1.4% | Region | Travel & Leisure |
| 44 |  Tiền Giang Province |
709,793 | 9.3% | Region | Travel & Leisure |
| 45 |  Đắk Lắk Province |
707,255 | 9.3% | Region | Travel & Leisure |
| 46 |  Chonburi Province |
705,780 | 10.0% | Region | Travel & Leisure |
| 47 |  An Giang Province |
704,302 | 10.2% | Region | Travel & Leisure |
| 48 |  South China Sea |
704,202 | 4.2% | Region | Travel & Leisure |
| 49 |  Phú Yên Province |
701,535 | 9.6% | Region | Travel & Leisure |
| 50 |  Bắc Kạn Province |
699,261 | 8.9% | Region | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each region by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest region in Japan?
Hokkaido currently leads with an estimated audience of 15,418,359 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.