Top 50 Islands in Japan
This curated ranking covers the 50 largest islands in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 240 islands tracked in Japan, the 50 ranked here account for the largest measured audience reach. Hawaii, Okinawa Island and Bali lead the list with a combined estimated audience of 25,483,157 people. Across all 50 entries the average audience size is 938,619, and the largest, Hawaii, reaches around 10,933,315 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each island, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Hawaii |
10,933,315 | 21.8% | Island | Travel & Leisure |
| 2 |  Okinawa Island |
9,750,894 | 87.8% | Island | Travel & Leisure |
| 3 |  Bali |
4,798,948 | 8.4% | Island | Travel & Leisure |
| 4 |  Hawaiian Islands |
2,674,898 | 21.8% | Island | Travel & Leisure |
| 5 |  Kyushu |
2,668,544 | 49.9% | Island | Travel & Leisure |
| 6 |  Itsukushima |
2,280,177 | 73.9% | Island | Travel & Leisure |
| 7 |  Oahu |
2,011,943 | 20.1% | Island | Travel & Leisure |
| 8 |  Sicily |
1,071,847 | 2.4% | Island | Travel & Leisure |
| 9 |  Saipan |
827,470 | 48.5% | Island | Travel & Leisure |
| 10 |  Ibiza |
783,387 | 2.0% | Island | Travel & Leisure |
| 11 |  Phú Quốc |
736,978 | 7.0% | Island | Travel & Leisure |
| 12 |  Shikoku |
604,467 | 59.6% | Island | Pets & Animals |
| 13 |  Hawaii (island) |
602,597 | 10.0% | Island | Travel & Leisure |
| 14 |  Maui |
450,346 | 6.9% | Island | Travel & Leisure |
| 15 |  Cozumel |
437,806 | 13.5% | Island | Travel & Leisure |
| 16 |  Hong Kong Island |
381,548 | 16.7% | Island | Travel & Leisure |
| 17 |  Boracay |
334,812 | 4.6% | Island | Travel & Leisure |
| 18 |  Rab |
324,826 | 13.1% | Island | Fashion & Accessoires |
| 19 |  Tsushima Island |
315,203 | 25.5% | Island | Travel & Leisure |
| 20 |  Kauai |
279,322 | 11.4% | Island | Travel & Leisure |
| 21 |  Tahiti |
276,756 | 4.7% | Island | Travel & Leisure |
| 22 |  Gozo |
261,407 | 19.1% | Island | Travel & Leisure |
| 23 |  Luzon |
235,689 | 3.7% | Island | Travel & Leisure |
| 24 |  Ishigaki Island |
232,860 | 30.9% | Island | Travel & Leisure |
| 25 |  Penang Island |
229,387 | 8.3% | Island | Travel & Leisure |
| 26 |  Sumatra |
218,679 | 3.1% | Island | Travel & Leisure |
| 27 |  Kea (island) |
215,522 | 3.9% | Island | Travel & Leisure |
| 28 |  Lombok |
213,912 | 5.7% | Island | Travel & Leisure |
| 29 |  Epi (island) |
212,958 | 15.4% | Island | Travel & Leisure |
| 30 |  Mindanao |
202,392 | 3.9% | Island | Travel & Leisure |
| 31 |  Aruba |
200,789 | 1.9% | Island | Travel & Leisure |
| 32 |  Sulawesi |
185,434 | 5.6% | Island | Travel & Leisure |
| 33 |  Mykonos |
157,832 | 1.2% | Island | Travel & Leisure |
| 34 |  Paradise Island |
140,382 | 3.7% | Island | Travel & Leisure |
| 35 |  Tenerife |
138,559 | 1.0% | Island | Travel & Leisure |
| 36 |  Andaman Islands |
137,801 | 8.3% | Island | Travel & Leisure |
| 37 |  Easter Island |
134,312 | 4.9% | Island | Travel & Leisure |
| 38 |  Komodo (island) |
126,867 | 5.7% | Island | Travel & Leisure |
| 39 |  Montserrat |
118,427 | 7.9% | Island | Travel & Leisure |
| 40 |  Kos |
107,230 | 4.9% | Island | Travel & Leisure |
| 41 |  Crete |
106,738 | 0.7% | Island | Travel & Leisure |
| 42 |  South Island |
103,061 | 5.1% | Island | Travel & Leisure |
| 43 |  Naxos |
102,575 | 6.3% | Island | Travel & Leisure |
| 44 |  Vancouver Island |
90,438 | 2.5% | Island | Travel & Leisure |
| 45 |  Borneo |
90,197 | 1.5% | Island | Travel & Leisure |
| 46 |  Outer Banks |
90,002 | 1.4% | Island | Travel & Leisure |
| 47 |  Nusa Dua |
86,063 | 7.2% | Island | Travel & Leisure |
| 48 |  Gran Canaria |
82,983 | 0.7% | Island | Travel & Leisure |
| 49 |  Majorca |
82,336 | 0.7% | Island | Travel & Leisure |
| 50 |  Lanai |
80,050 | 5.3% | Island | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each island by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest island in Japan?
Hawaii currently leads with an estimated audience of 10,933,315 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.