Top 50 Travel websites in Japan
This curated ranking covers the 50 largest travel websites in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 56 travel websites tracked in Japan, the 50 ranked here account for the largest measured audience reach. Airbnb, Booking.com and Expedia lead the list with a combined estimated audience of 9,910,810 people. Across all 50 entries the average audience size is 370,345, and the largest, Airbnb, reaches around 4,749,618 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each travel website, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Airbnb |
4,749,618 | 1.8% | Travel website | Travel & Leisure |
| 2 |  Booking.com |
2,663,783 | 2.9% | Travel website | Travel & Leisure |
| 3 |  Expedia |
2,497,409 | 2.9% | Travel website | Travel & Leisure |
| 4 |  Skyscanner |
1,729,530 | 2.2% | Travel website | Travel & Leisure |
| 5 |  Hotels.com |
1,445,362 | 9.8% | Travel website | Travel & Leisure |
| 6 |  Kayak |
1,247,763 | 2.5% | Travel website | Travel & Leisure |
| 7 |  Trivago |
1,153,394 | 1.6% | Travel website | Travel & Leisure |
| 8 |  Lonely Planet |
766,178 | 4.1% | Travel website | Travel & Leisure |
| 9 |  Opodo |
756,047 | 6.8% | Travel website | Travel & Leisure |
| 10 |  HomeAway |
291,045 | 4.0% | Travel website | Travel & Leisure |
| 11 |  Travelocity |
270,002 | 2.3% | Travel website | Travel & Leisure |
| 12 |  Travelzoo |
203,501 | 3.8% | Travel website | Travel & Leisure |
| 13 |  Omio |
192,051 | 3.0% | Travel website | Travel & Leisure |
| 14 |  TUI |
127,293 | 0.3% | Travel website | Travel & Leisure |
| 15 |  CheapOair |
106,915 | 1.0% | Travel website | Travel & Leisure |
| 16 |  EDreams |
78,227 | 0.4% | Travel website | Travel & Leisure |
| 17 |  CheapTickets |
58,555 | 3.5% | Travel website | Travel & Leisure |
| 18 |  Agoda.com |
52,361 | 0.1% | Travel website | Travel & Leisure |
| 19 |  Orbitz |
35,594 | 0.3% | Travel website | Travel & Leisure |
| 20 |  Cleartrip |
26,209 | 0.3% | Travel website | Travel & Leisure |
| 21 |  Cheapflights |
24,932 | 0.2% | Travel website | Travel & Leisure |
| 22 |  Secret Escapes |
4,950 | 0.1% | Travel website | Travel & Leisure |
| 23 |  Yatra.com |
4,405 | 0.1% | Travel website | Travel & Leisure |
| 24 |  FareCompare |
4,115 | 1.0% | Travel website | Travel & Leisure |
| 25 |  Voyage Privé |
3,695 | 0.1% | Travel website | Travel & Leisure |
| 26 |  Matador Network |
3,623 | 2.4% | Travel website | Travel & Leisure |
| 27 |  BookIt.com |
3,160 | 0.4% | Travel website | Travel & Leisure |
| 28 |  MakeMyTrip.com |
2,619 | 0.2% | Travel website | Travel & Leisure |
| 29 |  TravelBird |
1,544 | 0.6% | Travel website | Travel & Leisure |
| 30 |  HolidayCheck |
1,397 | 0.0% | Travel website | Travel & Leisure |
| 31 |  Kurzurlaub.de |
1,013 | 0.1% | Travel website | Travel & Leisure |
| 32 |  Leclerc Voyages |
1,006 | 0.0% | Travel website | Travel & Leisure |
| 33 |  urlaubstracker.de |
913 | 1.1% | Travel website | Travel & Leisure |
| 34 |  ANCV |
893 | 0.0% | Travel website | Travel & Leisure |
| 35 |  Thomson Holidays |
722 | 0.0% | Travel website | Travel & Leisure |
| 36 |  Marco Vasco |
689 | 0.7% | Travel website | Travel & Leisure |
| 37 |  Lidl Reisen |
654 | 0.1% | Travel website | Travel & Leisure |
| 38 |  Arts Et Vie |
654 | 0.3% | Travel website | Travel & Leisure |
| 39 |  Etstur |
619 | 0.0% | Travel website | Travel & Leisure |
| 40 |  Les Maisons Du Voyage |
596 | 1.2% | Travel website | Travel & Leisure |
| 41 |  Salaün Holidays |
545 | 0.2% | Travel website | Travel & Leisure |
| 42 |  Lastminute.com |
515 | 0.0% | Travel website | Travel & Leisure |
| 43 |  holidaypirates |
514 | 0.0% | Travel website | Travel & Leisure |
| 44 |  Alltours |
450 | 0.0% | Travel website | Travel & Leisure |
| 45 |  Ab-in-den-urlaub.de |
440 | 0.2% | Travel website | Travel & Leisure |
| 46 |  FTI Touristik |
423 | 0.2% | Travel website | Travel & Leisure |
| 47 |  Wimdu |
377 | 0.2% | Travel website | Travel & Leisure |
| 48 |  Railbookers |
361 | 0.2% | Travel website | Travel & Leisure |
| 49 |  lastminute.de |
319 | 0.4% | Travel website | Travel & Leisure |
| 50 |  Thomas Cook UK |
273 | 1.5% | Travel website | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each travel website by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel website in Japan?
Airbnb currently leads with an estimated audience of 4,749,618 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.