Top 50 Website / Newspaper / Magazines in Japan
This curated ranking covers the 50 largest website / newspaper / magazines in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 7,257 website / newspaper / magazines tracked in Japan, the 50 ranked here account for the largest measured audience reach. Instagram, TikTok and YouTube lead the list with a combined estimated audience of 102,211,917 people. Across all 50 entries the average audience size is 9,752,467, and the largest, Instagram, reaches around 36,365,909 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each website / newspaper / magazine, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Instagram |
36,365,909 | 3.0% | Social media | Internet & Social Media |
| 2 |  TikTok |
34,532,077 | 5.1% | Social media | Internet & Social Media |
| 3 |  YouTube |
31,313,931 | 1.6% | Social media | Movies & TV |
| 4 |  Yahoo! Japan |
24,220,933 | 67.4% | Internet & Social Media | |
| 5 |  Spotify |
22,253,182 | 5.3% | TV / music streaming | Internet & Social Media |
| 6 |  X |
22,233,650 | 3.6% | Social media | Internet & Social Media |
| 7 |  Yahoo! Auctions |
19,649,089 | 88.4% | ||
| 8 |  Gmail |
19,192,040 | 2.4% | Internet & Social Media | |
| 9 |  Google Maps |
17,327,992 | 3.6% | Internet & Social Media | |
| 10 |  Aeon |
16,149,519 | 85.8% | Video game | Arts & Culture |
| 11 |  MSN |
16,101,786 | 8.6% | News | |
| 12 |  Twitch |
15,267,945 | 10.5% | Social media | Games |
| 13 |  Facebook |
14,706,534 | 2.2% | Social media | Internet & Social Media |
| 14 |  Yahoo!ショッピング |
12,564,026 | 99.5% | ||
| 15 |  Pinterest |
12,241,694 | 2.7% | Social media | Internet & Social Media |
| 16 |  Apple Music |
11,041,904 | 13.6% | TV / music streaming | Music & Radio |
| 17 |  Google |
11,005,551 | 1.9% | Search engine | Internet & Social Media |
| 18 |  ITunes |
8,441,352 | 9.2% | TV / music streaming | Music & Radio |
| 19 |  GitHub |
7,642,676 | 7.7% | Productivity | Internet & Social Media |
| 20 |  MLB.com |
7,246,728 | 22.9% | Sports | |
| 21 |  ITunes Store |
6,582,386 | 67.6% | TV / music streaming | Movies & TV |
| 22 |  YouTube Music |
6,274,375 | 4.5% | TV / music streaming | Internet & Social Media |
| 23 |  Sarpsborg Arbeiderblad |
6,211,336 | 24.6% | News | |
| 24 |  CanCam |
6,038,689 | 91.1% | Internet & Social Media | |
| 25 |  WhatsApp |
5,731,820 | 1.0% | Social media | Internet & Social Media |
| 26 |  GEO (magazine) |
5,600,352 | 40.2% | Travel & Leisure | |
| 27 |  Wikipedia |
5,306,686 | 2.7% | Internet & Social Media | |
| 28 |  ILife |
4,956,301 | 62.0% | Technology & Electronics | |
| 29 |  Moodle |
4,947,310 | 10.1% | Technology & Electronics | |
| 30 |  TripAdvisor |
4,641,074 | 3.2% | Travel & Leisure | |
| 31 |  Bluesky |
4,559,285 | 6.3% | Social media | Internet & Social Media |
| 32 |  Tumblr |
4,544,424 | 6.6% | Social media | Internet & Social Media |
| 33 |  Yahoo! |
4,443,207 | 7.6% | Internet & Social Media | |
| 34 |  Mercari |
4,407,959 | 20.5% | Shopping | |
| 35 |  Discord |
4,039,102 | 4.8% | Internet & Social Media | |
| 36 |  DNA (magazine) |
3,850,502 | 13.8% | Internet & Social Media | |
| 37 |  Reddit |
3,635,992 | 2.0% | Social media | Internet & Social Media |
| 38 |  Wikia |
3,620,115 | 9.8% | Internet & Social Media | |
| 39 |  Google Finance |
3,491,313 | 9.0% | Business & Career | |
| 40 |  Taobao |
3,490,511 | 8.5% | Marketplace | Shopping |
| 41 |  Duolingo |
3,480,700 | 5.5% | E-learning | Business & Career |
| 42 |  New Era (Namibia) |
3,444,727 | 30.7% | News | |
| 43 |  Algemeen Dagblad |
3,297,514 | 5.1% | Newspaper | News |
| 44 |  Apple TV |
3,254,949 | 3.6% | TV / music streaming | Movies & TV |
| 45 |  Udemy |
3,234,739 | 7.0% | E-learning | Business & Career |
| 46 |  PubMed |
3,178,686 | 7.0% | Search engine | Internet & Social Media |
| 47 |  Ameba (website) |
3,150,946 | 58.5% | ||
| 48 |  Tmall |
2,973,297 | 46.9% | Shopping | |
| 49 |  GeoGuessr |
2,954,910 | 4.7% | Internet & Social Media | |
| 50 |  Yahoo! News |
2,781,658 | 6.0% | News |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each website / newspaper / magazine by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest website / newspaper / magazine in Japan?
Instagram currently leads with an estimated audience of 36,365,909 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.