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Top 100 Social media influencers in Japan

This curated ranking covers the 100 largest social media influencers in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 638 social media influencers tracked in Japan, the 100 ranked here account for the largest measured audience reach. MrBeast, IShowSpeed and Skibidi Toilet lead the list with a combined estimated audience of 1.2M people. Across all 100 entries the average audience size is 50k, and the largest, MrBeast, reaches around 455k people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 MrBeast 455k 25.2 69.9% Social media influencer
2 IShowSpeed 433k 25.6 65.2% Social media influencer
3 Skibidi Toilet 349k 29.3 39.2% Social media influencer
4 Sev 226k 33.1 64.2% Social media influencer
5 Belle Delphine 208k 25.2 61.3% Social media influencer
6 Andrew Tate 175k 23.0 23.5% Social media influencer
7 Addison Rae 156k 34.8 66.5% Social media influencer
8 Kai Cenat 146k 39.4 52.6% Social media influencer
9 PewDiePie 140k 20.7 44.4% Social media influencer
10 Jake Paul 139k 29.3 80.8% Social media influencer
11 Gnu 136k 24.2 35.6% Social media influencer
12 KSI 124k 28.7 33.0% Social media influencer
13 Kevin老師 122k 31.2 85.1% Social media influencer
14 vince 86k 33.6 61.5% Social media influencer
15 Shroud 76k 32.4 30.9% Social media influencer
16 Bella Poarch 76k 34.8 66.5% Social media influencer
17 DAVE 75k 33.6 61.5% Social media influencer
18 Yuya 72k 31.0 57.2% Social media influencer
19 Markiplier 68k 29.4 58.5% Social media influencer
20 Nicola Cavanis 61k 27.5 91.0% Social media influencer
21 Khaby Lame 57k 28.3 60.2% Social media influencer
22 Masha 56k 31.4 65.4% Social media influencer
23 Kurono 55k 35.0 59.8% Social media influencer
24 Olivia Palermo 55k 36.4 67.4% Social media influencer
25 Corinna Kopf 54k 36.9 52.0% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Japan and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Japan?

MrBeast currently leads with an estimated audience of 455k people in Japan.

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