Top 50 Social media influencers in Japan
This curated ranking covers the 50 largest social media influencers in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 637 social media influencers tracked in Japan, the 50 ranked here account for the largest measured audience reach. Calvin Kleinen, MrBeast and IShowSpeed lead the list with a combined estimated audience of 2,210,579 people. Across all 50 entries the average audience size is 107,035, and the largest, Calvin Kleinen, reaches around 1,332,667 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Calvin Kleinen |
1,332,667 | 4.0% | Social media influencer | Internet & Social Media |
| 2 |  MrBeast |
462,874 | 1.8% | Social media influencer | Internet & Social Media |
| 3 |  IShowSpeed |
415,038 | 2.9% | Social media influencer | Internet & Social Media |
| 4 |  Skibidi Toilet |
387,030 | 2.3% | Social media influencer | Internet & Social Media |
| 5 |  Timgioh |
225,822 | 4.3% | Social media influencer | Internet & Social Media |
| 6 |  Belle Delphine |
206,465 | 1.8% | Social media influencer | Internet & Social Media |
| 7 |  Andrew Tate |
198,531 | 0.6% | Social media influencer | Internet & Social Media |
| 8 |  Kai Cenat |
149,587 | 1.1% | Social media influencer | Internet & Social Media |
| 9 |  Addison Rae |
141,804 | 0.9% | Social media influencer | Movies & TV |
| 10 |  PewDiePie |
140,224 | 8.8% | Social media influencer | Games |
| 11 |  KSI |
123,440 | 2.3% | Social media influencer | Internet & Social Media |
| 12 |  Jake Paul |
118,668 | 0.7% | Social media influencer | Internet & Social Media |
| 13 |  Bella Poarch |
86,033 | 1.8% | Social media influencer | Movies & TV |
| 14 |  Shroud |
78,103 | 3.9% | Social media influencer | Internet & Social Media |
| 15 |  Yuya |
71,807 | 6.5% | Social media influencer | Internet & Social Media |
| 16 |  Kurono |
60,860 | 36.0% | Social media influencer | Internet & Social Media |
| 17 |  Markiplier |
60,779 | 1.8% | Social media influencer | Games |
| 18 |  Nicola Cavanis |
59,076 | 2.9% | Social media influencer | Internet & Social Media |
| 19 |  Corinna Kopf |
58,995 | 0.7% | Social media influencer | Internet & Social Media |
| 20 |  Olivia Palermo |
54,379 | 4.7% | Social media influencer | Fashion & Accessoires |
| 21 |  Justin |
49,864 | 2.1% | Social media influencer | Internet & Social Media |
| 22 |  Khaby Lame |
49,809 | 0.9% | Social media influencer | Internet & Social Media |
| 23 |  Alexa Chung |
49,462 | 3.2% | Social media influencer | Fashion & Accessoires |
| 24 |  Mox (WDF) |
44,956 | 13.8% | Social media influencer | Internet & Social Media |
| 25 |  Ben Phillips |
40,623 | 57.2% | Social media influencer | Internet & Social Media |
| 26 |  Casey Neistat |
39,576 | 4.0% | Social media influencer | Movies & TV |
| 27 |  Lindsey Pelas |
38,046 | 2.6% | Social media influencer | Internet & Social Media |
| 28 |  Shane Dawson |
37,704 | 2.5% | Social media influencer | Internet & Social Media |
| 29 |  Reved |
35,073 | 13.3% | Social media influencer | Internet & Social Media |
| 30 |  Lindsey Stirling |
34,512 | 1.3% | Social media influencer | Music & Radio |
| 31 |  Alica Schmidt |
33,697 | 1.4% | Social media influencer | Sports |
| 32 |  Vitaly Zdorovetskiy |
32,057 | 1.7% | Social media influencer | Internet & Social Media |
| 33 |  Nara Smith |
30,676 | 0.9% | Social media influencer | Internet & Social Media |
| 34 |  Stefania Ferrario |
29,585 | 12.3% | Social media influencer | Fashion & Accessoires |
| 35 |  Mois |
26,132 | 1.6% | Social media influencer | Internet & Social Media |
| 36 |  Nikita Dragun |
25,681 | 2.1% | Social media influencer | Internet & Social Media |
| 37 |  Michelle Phan |
25,516 | 2.9% | Social media influencer | Fashion & Accessoires |
| 38 |  SSSniperWolf |
25,333 | 0.6% | Social media influencer | Internet & Social Media |
| 39 |  Adin Ross |
25,276 | 0.7% | Social media influencer | Internet & Social Media |
| 40 |  Chloe Ting |
25,220 | 0.8% | Social media influencer | Sports |
| 41 |  Christina Grimmie |
24,053 | 1.3% | Social media influencer | Music & Radio |
| 42 |  MKBHD |
23,714 | 4.1% | Social media influencer | Internet & Social Media |
| 43 |  Sidemen |
23,214 | 1.0% | Social media influencer | Internet & Social Media |
| 44 |  Lovecars |
22,766 | 36.0% | Social media influencer | Cars & Mobility |
| 45 |  ViscaBarca |
21,703 | 1.5% | Social media influencer | Internet & Social Media |
| 46 |  brent rivera |
21,634 | 2.2% | Social media influencer | Internet & Social Media |
| 47 |  Filthy Frank |
21,501 | 3.2% | Social media influencer | Music & Radio |
| 48 |  Perez Hilton |
21,199 | 1.0% | Social media influencer | Internet & Social Media |
| 49 |  Crash Course (YouTube) |
20,622 | 2.1% | Social media influencer | Internet & Social Media |
| 50 |  Dude Perfect |
20,411 | 0.9% | Social media influencer | Movies & TV |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest social media influencer in Japan?
Calvin Kleinen currently leads with an estimated audience of 1,332,667 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.