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Top 100 Social media influencers in Japan

This curated ranking covers the 100 largest social media influencers in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 638 social media influencers tracked in Japan, the 100 ranked here account for the largest measured audience reach. MrBeast, IShowSpeed and Skibidi Toilet lead the list with a combined estimated audience of 1.2M people. Across all 100 entries the average audience size is 50k, and the largest, MrBeast, reaches around 455k people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Dylan Mulvaney 10k 30.2 63.4% Social media influencer
77 Yoga With Adriene 10k 32.4 71.8% Social media influencer
78 Donnalyn Bartolome 10k 24.5 58.4% Social media influencer
79 Chriselle Lim 10k 34.5 67.8% Social media influencer
80 Hank Green 10k 37.6 70.5% Social media influencer
81 Ryan Higa 9.9k 34.1 74.9% Social media influencer
82 Rosanna Pansino 9.8k 26.9 79.3% Social media influencer
83 Vsauce 9.6k 30.7 36.7% Social media influencer
84 Optik 9.6k 33.1 64.2% Social media influencer
85 Brittany Furlan 9.4k 29.5 81.6% Social media influencer
86 IJustine 9.2k 42.1 68.6% Social media influencer
87 David Dobrik 9.1k 28.6 75.5% Social media influencer
88 Pamela Reif 9.1k 19.8 73.2% Social media influencer
89 Lele Pons 9k 25.6 63.9% Social media influencer
90 HowToBasic 9k 23.9 36.6% Social media influencer
91 Moymoy Palaboy 8.8k 31.3 64.3% Social media influencer
92 Hugo Gloss 8.8k 34.1 75.5% Social media influencer
93 Jo Lindner 8.3k 37.1 52.4% Social media influencer
94 Squeezie 8k 30.3 42.5% Social media influencer
95 Jamich 7.9k 25.4 71.0% Social media influencer
96 Mariano Di Vaio 7.8k 38.1 82.9% Social media influencer
97 A.B.K 7.8k 0.0 0.0% Social media influencer
98 Sam Chui 7.7k 37.0 55.8% Social media influencer
99 Miranda Sings 7.6k 37.7 41.6% Social media influencer
100 JennaMarbles 7.4k 31.3 78.5% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Japan and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Japan?

MrBeast currently leads with an estimated audience of 455k people in Japan.

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