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Top 100 Social media influencers in Japan

This curated ranking covers the 100 largest social media influencers in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 638 social media influencers tracked in Japan, the 100 ranked here account for the largest measured audience reach. MrBeast, IShowSpeed and Skibidi Toilet lead the list with a combined estimated audience of 1.2M people. Across all 100 entries the average audience size is 50k, and the largest, MrBeast, reaches around 455k people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Perez Hilton 21k 33.3 62.1% Social media influencer
52 Sidemen 20k 30.1 37.9% Social media influencer
53 Jessica Nigri 19k 32.6 100.0% Social media influencer
54 Dude Perfect 19k 32.3 43.0% Social media influencer
55 MKBHD 19k 38.5 53.9% Social media influencer
56 Kelly Wearstler 19k 36.7 60.7% Social media influencer
57 Crash Course (YouTube) 19k 40.4 50.2% Social media influencer
58 Marques Brownlee 16k 38.6 32.7% Social media influencer
59 Matthew Hussey 16k 33.2 62.9% Social media influencer
60 Rachel Zoe 16k 33.2 75.2% Social media influencer
61 Amar 16k 30.8 57.3% Social media influencer
62 Gambo 16k 33.6 61.5% Social media influencer
63 Divi 15k 33.6 61.5% Social media influencer
64 Rezo 15k 36.7 45.1% Social media influencer
65 tyler1 15k 30.1 36.0% Social media influencer
66 Alix Earle 14k 23.3 71.9% Social media influencer
67 omar borkan al gala 14k 44.8 48.0% Social media influencer
68 Tfue 14k 30.2 35.3% Social media influencer
69 Zach King 13k 27.4 60.9% Social media influencer
70 Blogilates 13k 36.6 63.3% Social media influencer
71 boca rosa 11k 26.2 87.1% Social media influencer
72 Cathy Hummels 11k 41.0 56.0% Social media influencer
73 Growingannanas 11k 32.7 62.3% Social media influencer
74 Laura Lee 11k 34.6 82.5% Social media influencer
75 Sailor Jerry 10k 21.0 60.4% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Japan and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Japan?

MrBeast currently leads with an estimated audience of 455k people in Japan.

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