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Top 100 Social media influencers in Japan

This curated ranking covers the 100 largest social media influencers in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 638 social media influencers tracked in Japan, the 100 ranked here account for the largest measured audience reach. MrBeast, IShowSpeed and Skibidi Toilet lead the list with a combined estimated audience of 1.2M people. Across all 100 entries the average audience size is 50k, and the largest, MrBeast, reaches around 455k people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Alexa Chung 51k 38.0 77.7% Social media influencer
27 Justin 50k 20.6 70.8% Social media influencer
28 Mox (WDF) 45k 27.0 39.2% Social media influencer
29 Ben Phillips 40k 29.4 26.5% Social media influencer
30 Casey Neistat 40k 43.0 65.0% Social media influencer
31 Lindsey Pelas 38k 38.2 1.1% Social media influencer
32 Shane Dawson 37k 35.5 61.5% Social media influencer
33 Vitaly Zdorovetskiy 37k 33.8 18.4% Social media influencer
34 Reved 35k 26.8 63.6% Social media influencer
35 Lindsey Stirling 35k 38.8 50.9% Social media influencer
36 Alica Schmidt 32k 32.8 57.6% Social media influencer
37 Stefania Ferrario 30k 33.8 45.6% Social media influencer
38 Nara Smith 28k 27.0 72.1% Social media influencer
39 Mois 27k 24.2 51.8% Social media influencer
40 Adin Ross 26k 34.9 43.7% Social media influencer
41 Michelle Phan 25k 37.3 72.1% Social media influencer
42 Christina Grimmie 24k 26.2 79.6% Social media influencer
43 SSSniperWolf 24k 31.0 73.0% Social media influencer
44 Chloe Ting 24k 37.2 80.8% Social media influencer
45 Nikita Dragun 24k 31.6 75.0% Social media influencer
46 Lovecars 23k 28.1 49.9% Social media influencer
47 Filthy Frank 22k 21.3 26.2% Social media influencer
48 brent rivera 22k 24.1 78.7% Social media influencer
49 ViscaBarca 22k 24.9 12.3% Social media influencer
50 Maul 22k 33.1 64.2% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Japan and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Japan?

MrBeast currently leads with an estimated audience of 455k people in Japan.

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