Top 50 Beers in Japan

This curated ranking covers the 50 largest beers in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 249 beers tracked in Japan, the 50 ranked here account for the largest measured audience reach. Sapporo Brewery, Beck's Brewery and Asahi Breweries lead the list with a combined estimated audience of 2,795,677 people. Across all 50 entries the average audience size is 133,212, and the largest, Sapporo Brewery, reaches around 1,446,725 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each beer, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Sapporo Brewery	1,446,725	25.6%	Beer	Food & Beverages
2	Beck's Brewery	677,346	11.5%	Beer	Food & Beverages
3	Asahi Breweries	671,606	22.2%	Beer	Food & Beverages
4	Guinness	542,550	3.9%	Beer	Food & Beverages
5	Bass Brewery	353,822	2.8%	Beer	Food & Beverages
6	Faxe Brewery	305,386	16.8%	Beer	Food & Beverages
7	BrewDog	228,471	4.5%	Beer	Food & Beverages
8	Bell's Brewery	219,463	2.6%	Beer	Food & Beverages
9	Brooklyn Brewery	173,427	2.5%	Beer	Food & Beverages
10	Desperados	159,178	5.9%	Beer	Food & Beverages
11	Asia Pacific Breweries	153,068	24.9%	Beer	Food & Beverages
12	Revolution Brewing	116,063	37.0%	Beer	Food & Beverages
13	Ceres Brewery	113,633	1.8%	Beer	Food & Beverages
14	Paulaner Brewery	111,859	2.4%	Beer	Food & Beverages
15	Coors Light	80,929	2.0%	Beer	Food & Beverages
16	Coopers Brewery	70,888	2.3%	Beer	Food & Beverages
17	Samuel Smith Brewery	68,258	1.1%	Beer	Food & Beverages
18	Tsingtao Brewery	58,245	3.6%	Beer	Food & Beverages
19	Fuller's Brewery	57,791	5.4%	Beer	Food & Beverages
20	Pabst Blue Ribbon	56,188	4.2%	Beer	Food & Beverages
21	San Miguel Brewery	50,800	0.6%	Beer	Food & Beverages
22	Tuborg Brewery	50,381	1.9%	Beer	Food & Beverages
23	Castle Rock Brewery	49,351	1.5%	Beer	Food & Beverages
24	Meantime Brewery	48,200	8.3%	Beer	Food & Beverages
25	Miller Lite	45,690	1.4%	Beer	Food & Beverages
26	South African Breweries	45,115	2.6%	Beer	Food & Beverages
27	Wellington Brewery	44,820	0.4%	Beer	Food & Beverages
28	Penn Brewery	44,723	1.7%	Beer	Food & Beverages
29	Bud Light	41,876	1.9%	Beer	Food & Beverages
30	Skol	40,196	1.5%	Beer	Food & Beverages
31	Hoegaarden Brewery	40,114	2.9%	Beer	Food & Beverages
32	Cristal	36,517	1.5%	Beer	Food & Beverages
33	Saint Louis Brewery	34,974	0.9%	Beer	Food & Beverages
34	Strongbow (cider)	33,481	2.3%	Beer	Food & Beverages
35	Harpoon Brewery	32,497	3.1%	Beer	Food & Beverages
36	Tiger Beer	30,520	8.7%	Beer	Food & Beverages
37	Birra Moretti	30,398	1.7%	Beer	Food & Beverages
38	Archipelago Brewery	29,520	1.2%	Beer	Food & Beverages
39	Orval Brewery	29,444	5.7%	Beer	Food & Beverages
40	Michelob ULTRA	29,142	1.0%	Beer	Food & Beverages
41	Pilsner Urquell	27,039	1.4%	Beer	Food & Beverages
42	John Smith's Brewery	26,058	1.6%	Beer	Food & Beverages
43	Anheuser-Busch InBev	25,723	0.4%	Beer	Food & Beverages
44	Erdinger	24,445	2.7%	Beer	Food & Beverages
45	Warsteiner	22,178	2.1%	Beer	Food & Beverages
46	Orval	20,762	3.7%	Beer	Food & Beverages
47	Pilsner Urquell Brewery	17,731	1.3%	Beer	Food & Beverages
48	Hite Brewery	15,894	0.2%	Beer	Food & Beverages
49	Kingfisher	15,331	0.6%	Beer	Food & Beverages
50	Kronenbourg Brewery	12,804	1.8%	Beer	Food & Beverages