Top 50 Car manufacturers in Japan

This curated ranking covers the 50 largest car manufacturers in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 96 car manufacturers tracked in Japan, the 50 ranked here account for the largest measured audience reach. BMW, Toyota and Lexus lead the list with a combined estimated audience of 31,622,334 people. Across all 50 entries the average audience size is 2,038,437, and the largest, BMW, reaches around 14,735,965 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each car manufacturer, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	BMW	14,735,965	8.6%	Car manufacturer	Cars & Mobility
2	Toyota	8,835,101	5.1%	Car manufacturer	Cars & Mobility
3	Lexus	8,051,268	12.7%	Car manufacturer	Cars & Mobility
4	Honda	7,662,008	6.1%	Car manufacturer	Cars & Mobility
5	Audi	7,609,423	6.7%	Car manufacturer	Cars & Mobility
6	Nissan	6,142,673	5.9%	Car manufacturer	Cars & Mobility
7	Mazda	5,959,956	8.3%	Car manufacturer	Cars & Mobility
8	Suzuki	5,664,532	7.9%	Car manufacturer	Cars & Mobility
9	Volkswagen	5,657,058	4.0%	Car manufacturer	Cars & Mobility
10	Subaru	3,874,802	10.3%	Car manufacturer	Cars & Mobility
11	Volvo	3,387,499	6.7%	Car manufacturer	Cars & Mobility
12	Hyundai	3,038,578	2.9%	Car manufacturer	Cars & Mobility
13	Peugeot	2,490,734	3.6%	Car manufacturer	Cars & Mobility
14	Fiat	2,320,409	4.3%	Car manufacturer	Cars & Mobility
15	Mitsubishi	1,949,421	6.5%	Car manufacturer	Cars & Mobility
16	Tesla Motors	1,938,512	1.9%	Car manufacturer	Cars & Mobility
17	Daihatsu	1,613,509	23.8%	Car manufacturer	Cars & Mobility
18	Jeep	1,413,881	5.6%	Car manufacturer	Cars & Mobility
19	Infiniti	1,243,883	7.0%	Car manufacturer	Cars & Mobility
20	Alfa Romeo	1,231,795	3.1%	Car manufacturer	Cars & Mobility
21	Škoda Auto	1,158,340	1.4%	Car manufacturer	Cars & Mobility
22	General Motors	1,006,160	1.2%	Car manufacturer	Cars & Mobility
23	Cadillac	636,957	2.6%	Car manufacturer	Cars & Mobility
24	Dodge	460,127	1.9%	Car manufacturer	Cars & Mobility
25	Abarth	363,284	6.2%	Car manufacturer	Cars & Mobility
26	Chrysler	351,155	1.8%	Car manufacturer	Cars & Mobility
27	GMC	322,549	1.6%	Car manufacturer	Cars & Mobility
28	Audi e-tron	293,503	4.6%	Car manufacturer	Cars & Mobility
29	Proton (automobile)	281,910	3.4%	Car manufacturer	Cars & Mobility
30	Acura	241,559	1.7%	Car manufacturer	Cars & Mobility
31	Cessna	229,349	5.6%	Car manufacturer	Cars & Mobility
32	Geely	200,705	2.3%	Car manufacturer	Cars & Mobility
33	Maruti Suzuki	190,887	2.2%	Car manufacturer	Cars & Mobility
34	Smart (automobile)	164,311	3.4%	Car manufacturer	Cars & Mobility
35	NIO	130,621	2.5%	Car manufacturer	Cars & Mobility
36	Perodua	122,299	3.3%	Car manufacturer	Cars & Mobility
37	Buick	121,892	1.0%	Car manufacturer	Cars & Mobility
38	Embraer	107,695	3.7%	Car manufacturer	Cars & Mobility
39	MG Cars	106,403	0.6%	Car manufacturer	Cars & Mobility
40	Rivian	98,318	0.9%	Car manufacturer	Cars & Mobility
41	Polestar	88,127	0.8%	Car manufacturer	Cars & Mobility
42	Lee Cooper	80,032	2.9%	Car manufacturer	Cars & Mobility
43	John Cooper Works	71,563	12.1%	Car manufacturer	Cars & Mobility
44	Lancia	65,933	1.6%	Car manufacturer	Cars & Mobility
45	Chery	59,229	1.0%	Car manufacturer	Cars & Mobility
46	BYD Auto	52,611	0.3%	Car manufacturer	Cars & Mobility
47	Virgin Galactic	28,675	3.2%	Car manufacturer	Cars & Mobility
48	Mercedes-Benz	23,811	0.0%	Car manufacturer	Cars & Mobility
49	Oldsmobile	23,744	1.5%	Car manufacturer	Cars & Mobility
50	JAC Motors	19,140	0.6%	Car manufacturer	Cars & Mobility