How to read this list
Rank
Position in the Top 86, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 |  Tactical shooter |
538k | 3.8% | 32.1 | 39.6% | Gaming genre |
| 52 |  Word search |
534k | 6.1% | 32.6 | 53.9% | Gaming genre |
| 53 |  Open world |
368k | 1.6% | 30.5 | 14.0% | Gaming genre |
| 54 |  Online casino |
353k | 1.8% | 42.1 | 26.1% | Gaming genre |
| 55 |  Video poker |
309k | 3.9% | 34.4 | 31.9% | Gaming genre |
| 56 |  Online bingo |
300k | 3.5% | 39.7 | 53.6% | Gaming genre |
| 57 |  Stealth game |
277k | 2.9% | 28.5 | 67.0% | Gaming genre |
| 58 |  Player versus player |
254k | 3.2% | 32.6 | 9.5% | Gaming genre |
| 59 |  Indie game |
209k | 10.5% | 33.2 | 44.2% | Gaming genre |
| 60 |  Social simulation game |
200k | 10.2% | 27.9 | 48.2% | Gaming genre |
| 61 |  Social network game |
177k | 16.3% | 31.0 | 35.3% | Gaming genre |
| 62 |  Multiplayer online game |
168k | 3.8% | 35.2 | 26.6% | Gaming genre |
| 63 |  Pub quiz |
151k | 3.9% | 35.8 | 61.6% | Gaming genre |
| 64 |  Mathematical puzzle |
147k | 6.4% | 28.2 | 63.4% | Gaming genre |
| 65 |  Japanese role-playing game |
122k | 12.2% | 31.8 | 40.9% | Gaming genre |
| 66 |  Indie role-playing game |
121k | 12.4% | 33.3 | 55.5% | Gaming genre |
| 67 |  Turn-based tactics |
118k | 8.6% | 31.2 | 21.2% | Gaming genre |
| 68 |  Light gun shooter |
117k | 3.3% | 26.9 | 36.3% | Gaming genre |
| 69 |  Beat 'em up |
107k | 3.0% | 31.1 | 33.2% | Gaming genre |
| 70 |  Shoot 'em up |
106k | 3.0% | 28.3 | 24.6% | Gaming genre |
| 71 |  Single-player video game |
85k | 1.2% | 32.1 | 18.3% | Gaming genre |
| 72 |  Kart racing game |
84k | 6.3% | 26.1 | 45.2% | Gaming genre |
| 73 |  Bishōjo game |
70k | 34.4% | 39.3 | 0.0% | Gaming genre |
| 74 |  Hide-and-seek |
38k | 2.4% | 40.3 | 71.6% | Gaming genre |
| 75 |  Console game |
36k | 0.6% | 36.3 | 29.5% | Gaming genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 86 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each gaming genre by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest gaming genre in Japan?
Video games currently leads with an estimated audience of 20M people in Japan.