Top 50 Fashion & Accessoires brands in South Korea
This curated ranking covers the 50 largest fashion & accessoires brands in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,514 fashion & accessoires brands tracked in South Korea, the 50 ranked here account for the largest measured audience reach. Clothing, Women's clothing and Shoes lead the list with a combined estimated audience of 23,756,636 people. Across all 50 entries the average audience size is 3,855,044, and the largest, Clothing, reaches around 10,186,975 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each fashion & accessoires brand, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Clothing |
10,186,975 | 1.3% | Lifestyle cluster | Fashion & Accessoires |
| 2 |  Women's clothing |
7,417,299 | 1.5% | Lifestyle cluster | Fashion & Accessoires |
| 3 |  Shoes |
6,152,362 | 1.0% | Lifestyle cluster | Fashion & Accessoires |
| 4 |  Men's clothing |
6,039,996 | 2.2% | Fashion & Accessoires | |
| 5 |  Luxury goods |
5,445,537 | 1.0% | Lifestyle cluster | Fashion & Accessoires |
| 6 |  Trousers |
4,852,701 | 1.6% | Fashion & Accessoires | |
| 7 |  Outerwear |
4,776,375 | 5.7% | Fashion & Accessoires | |
| 8 |  Jewelry |
4,756,416 | 0.9% | Lifestyle cluster | Fashion & Accessoires |
| 9 |  Dresses |
4,509,830 | 1.2% | Fashion & Accessoires | |
| 10 |  Sneakers (footwear) |
4,501,657 | 1.9% | Fashion & Accessoires | |
| 11 |  Boutiques |
4,310,506 | 1.1% | Fashion & Accessoires | |
| 12 |  Footwear |
4,236,042 | 1.0% | Fashion & Accessoires | |
| 13 |  Bag |
4,156,567 | 3.1% | Fashion & Accessoires | |
| 14 |  Jacket |
4,130,484 | 2.4% | Fashion & Accessoires | |
| 15 |  Coat (clothing) |
4,072,605 | 2.7% | Fashion & Accessoires | |
| 16 |  Skirt |
3,970,929 | 1.7% | Fashion & Accessoires | |
| 17 |  Jeans |
3,800,005 | 1.7% | Fashion & Accessoires | |
| 18 |  Earring |
3,793,528 | 2.3% | Fashion & Accessoires | |
| 19 |  Wedding ring |
3,778,319 | 2.4% | Fashion & Accessoires | |
| 20 |  Streetwear |
3,748,669 | 1.9% | Fashion & Accessoires | |
| 21 |  Sportswear (activewear) |
3,724,747 | 1.6% | Fashion & Accessoires | |
| 22 |  Handbags |
3,722,391 | 1.3% | Fashion & Accessoires | |
| 23 |  Denim |
3,652,947 | 3.2% | Fashion & Accessoires | |
| 24 |  Vintage clothing |
3,618,014 | 2.3% | Fashion & Accessoires | |
| 25 |  Nightwear |
3,563,325 | 5.7% | Fashion & Accessoires | |
| 26 |  Fashion show |
3,512,701 | 2.5% | Fashion & Accessoires | |
| 27 |  Sweater |
3,499,084 | 2.1% | Fashion & Accessoires | |
| 28 |  Undergarment |
3,486,599 | 1.4% | Fashion & Accessoires | |
| 29 |  Tattoos |
3,463,213 | 1.1% | Record label | Fashion & Accessoires |
| 30 |  Cardigan (sweater) |
3,409,599 | 4.0% | Fashion & Accessoires | |
| 31 |  Pajamas |
3,402,231 | 3.8% | Fashion & Accessoires | |
| 32 |  Hoodie |
3,375,476 | 2.5% | Fashion & Accessoires | |
| 33 |  Children's clothing |
3,290,117 | 1.4% | Fashion & Accessoires | |
| 34 |  Fast fashion |
3,282,761 | 4.2% | Fashion & Accessoires | |
| 35 |  Engagement ring |
3,258,808 | 2.2% | Fashion & Accessoires | |
| 36 |  Blouse |
3,201,522 | 1.6% | Fashion & Accessoires | |
| 37 |  Tracksuit |
3,121,974 | 11.1% | Fashion & Accessoires | |
| 38 |  Ring (jewellery) |
3,010,620 | 1.7% | Fashion & Accessoires | |
| 39 |  Shirt |
2,966,348 | 1.2% | Fashion & Accessoires | |
| 40 |  Sunglasses |
2,940,164 | 1.2% | Fashion & Accessoires | |
| 41 |  Panties |
2,936,683 | 3.0% | Fashion & Accessoires | |
| 42 |  Bracelet |
2,923,889 | 1.4% | Fashion & Accessoires | |
| 43 |  T-shirt |
2,843,886 | 1.1% | Fashion & Accessoires | |
| 44 |  Swimsuit |
2,818,337 | 1.8% | Fashion & Accessoires | |
| 45 |  Shorts |
2,603,508 | 1.6% | Fashion & Accessoires | |
| 46 |  Bikini |
2,600,522 | 1.8% | Fashion & Accessoires | |
| 47 |  Outfit of the day |
2,568,665 | 3.7% | Fashion & Accessoires | |
| 48 |  Watch |
2,499,848 | 1.1% | Record label | Fashion & Accessoires |
| 49 |  Lingerie |
2,426,525 | 1.3% | Fashion & Accessoires | |
| 50 |  Wholesale |
2,390,922 | 1.2% | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each fashion & accessoires brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion & accessoires brand in South Korea?
Clothing currently leads with an estimated audience of 10,186,975 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.