Top 29 E-Commerces in South Korea
This curated ranking covers the 29 largest e-commerces in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Coupons, Group buying and Auction lead the list with a combined estimated audience of 10,853,426 people. Across all 29 entries the average audience size is 491,032, and the largest, Coupons, reaches around 5,434,133 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each e-commerce, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Coupons |
5,434,133 | 1.5% | E-Commerce | Shopping |
| 2 |  Group buying |
4,488,662 | 6.0% | E-Commerce | Shopping |
| 3 |  Auction |
930,631 | 0.8% | E-Commerce | Shopping |
| 4 |  Cashback reward program |
864,848 | 2.3% | E-Commerce | Shopping |
| 5 |  Cyber Monday |
649,092 | 0.7% | E-Commerce | Shopping |
| 6 |  Subscription business model |
337,399 | 0.2% | E-Commerce | Shopping |
| 7 |  Smart Shopping |
286,819 | 3.2% | E-Commerce | Shopping |
| 8 |  Online shopping rewards |
276,636 | 1.9% | E-Commerce | Shopping |
| 9 |  Drop shipping |
273,195 | 0.2% | E-Commerce | Shopping |
| 10 |  Review |
46,580 | 0.1% | E-Commerce | Shopping |
| 11 |  Public auction |
46,570 | 0.4% | E-Commerce | Shopping |
| 12 |  Cashback website |
29,770 | 0.3% | E-Commerce | Shopping |
| 13 |  Affiliates |
25,773 | 3.6% | E-Commerce | Shopping |
| 14 |  Free shipping |
24,191 | 0.1% | E-Commerce | Shopping |
| 15 |  Sample sale |
18,620 | 1.0% | E-Commerce | Shopping |
| 16 |  Luxury packaging |
10,412 | 0.4% | E-Commerce | Shopping |
| 17 |  Payment protection insurance |
2,787 | 0.2% | E-Commerce | Shopping |
| 18 |  Pitney Bowes |
763 | 0.1% | E-Commerce | Technology & Electronics |
| 19 |  Build to order |
576 | 0.0% | E-Commerce | Shopping |
| 20 |  Sustainable packaging |
441 | 0.0% | E-Commerce | Shopping |
| 21 |  Cyber Monday Deals |
328 | 0.0% | E-Commerce | Shopping |
| 22 |  G-Market |
277 | 0.1% | E-Commerce | Technology & Electronics |
| 23 |  Instant rebate |
124 | 0.0% | E-Commerce | Shopping |
| 24 |  Multichannel retailing |
115 | 0.0% | E-Commerce | Shopping |
| 25 |  Daily Deals |
86 | 0.0% | E-Commerce | Shopping |
| 26 |  Virtual goods |
54 | 0.1% | E-Commerce | Shopping |
| 27 |  Flower Delivery Express |
16 | 0.0% | E-Commerce | Shopping |
| 28 |  Online fashion shop |
8 | 0.0% | E-Commerce | Shopping |
| 29 |  Printable Coupons and Deals |
0 | 0.0% | E-Commerce | Shopping |
Frequently asked questions
How is this Top 29 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each e-commerce by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest e-commerce in South Korea?
Coupons currently leads with an estimated audience of 5,434,133 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.