Top 15 Loyalty cards in South Korea
This curated ranking covers the 15 largest loyalty cards in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Swagbucks, Payback and Wyndham Rewards lead the list with a combined estimated audience of 31,403 people. Across all 15 entries the average audience size is 3,089, and the largest, Swagbucks, reaches around 17,528 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each loyalty card, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Swagbucks |
17,528 | 0.2% | Loyalty card | Shopping |
| 2 |  Payback |
7,537 | 0.1% | Loyalty card | Shopping |
| 3 |  Wyndham Rewards |
6,338 | 0.6% | Loyalty card | Shopping |
| 4 |  Miles & More |
5,358 | 0.1% | Loyalty card | Shopping |
| 5 |  Discover Card |
2,988 | 1.7% | Loyalty card | Shopping |
| 6 |  IKEA Family |
1,438 | 0.1% | Loyalty card | Shopping |
| 7 |  Flybuys (Australia) |
850 | 0.1% | Loyalty card | Shopping |
| 8 |  ShopBack |
606 | 0.0% | Loyalty card | Shopping |
| 9 |  Membership Rewards |
251 | 0.1% | Loyalty card | Shopping |
| 10 |  Nectar loyalty card |
139 | 0.0% | Loyalty card | Shopping |
| 11 |  Club Premier (loyalty program) |
124 | 0.1% | Loyalty card | Shopping |
| 12 |  Eni Live |
84 | 0.1% | Loyalty card | Cars & Mobility |
| 13 |  Aral Plus |
7 | 0.2% | Loyalty card | Shopping |
| 14 |  DeutschlandCard |
1 | 0.0% | Loyalty card | Shopping |
| 15 |  ADAC Clubkarte |
0 | 0.0% | Loyalty card | Shopping |
Frequently asked questions
How is this Top 15 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each loyalty card by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest loyalty card in South Korea?
Swagbucks currently leads with an estimated audience of 17,528 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.