Top 17 Marketplaces in South Korea
This curated ranking covers the 17 largest marketplaces in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Taobao, Flipkart and LetGo lead the list with a combined estimated audience of 662,268 people. Across all 17 entries the average audience size is 49,010, and the largest, Taobao, reaches around 488,872 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each marketplace, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 | 488,872 | 1.2% | Marketplace | Shopping | |
| 2 | 115,638 | 0.3% | Marketplace | Shopping | |
| 3 | 57,758 | 0.3% | Marketplace | Shopping | |
| 4 | 53,380 | 0.2% | Marketplace | Shopping | |
| 5 | 48,096 | 0.4% | Marketplace | Shopping | |
| 6 | 38,464 | 0.1% | Marketplace | Shopping | |
| 7 | 11,377 | 0.2% | Marketplace | Shopping | |
| 8 | 7,851 | 0.1% | Marketplace | Shopping | |
| 9 | 2,549 | 0.9% | Marketplace | Shopping | |
| 10 | 2,199 | 0.1% | Marketplace | Shopping | |
| 11 | 2,176 | 0.1% | Marketplace | Shopping | |
| 12 | 1,954 | 0.2% | Marketplace | Shopping | |
| 13 | 1,057 | 0.2% | Marketplace | Shopping | |
| 14 | 839 | 0.0% | Marketplace | Shopping | |
| 15 | 415 | 0.2% | Marketplace | Shopping | |
| 16 | 322 | 0.1% | Marketplace | Shopping | |
| 17 | 228 | 0.0% | Marketplace | Shopping |
Frequently asked questions
How is this Top 17 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each marketplace by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest marketplace in South Korea?
Taobao currently leads with an estimated audience of 488,872 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.