How to read this list
Rank
Position in the Top 34, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Korea who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Korea. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Korea, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Korea. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Tupperware |
52k | 0.3% | 36.0 | 66.8% | Home accessories |
| 2 |  Royal Copenhagen |
32k | 1.2% | 37.8 | 74.9% | Home accessories |
| 3 |  Laura Ashley |
22k | 0.3% | 36.7 | 67.1% | Home accessories |
| 4 |  Artemide |
20k | 1.1% | 36.8 | 66.5% | Home accessories |
| 5 |  Pyrex |
6.1k | 0.3% | 32.8 | 67.4% | Home accessories |
| 6 |  Muji |
3.8k | 0.0% | 31.9 | 63.4% | Home accessories |
| 7 |  MONOQI |
2.5k | 0.5% | 33.9 | 77.4% | Home accessories |
| 8 |  Fab.com |
1.1k | 0.5% | 47.3 | 60.1% | Home accessories |
| 9 |  Zara Home |
878 | 0.0% | 40.0 | 73.4% | Home accessories |
| 10 |  Yankee Candle |
826 | 0.0% | 31.6 | 76.0% | Home accessories |
| 11 |  Air Wick |
607 | 0.0% | 45.1 | 59.8% | Home accessories |
| 12 |  Country Garden |
596 | 0.2% | 50.8 | 76.8% | Home accessories |
| 13 |  CorningWare |
432 | 0.1% | 42.6 | 93.3% | Home accessories |
| 14 |  Villeroy & Boch |
246 | 0.0% | 36.9 | 65.0% | Home accessories |
| 15 |  HomeGoods |
209 | 0.0% | 35.9 | 63.8% | Home accessories |
| 16 |  Pfaltzgraff |
180 | 0.1% | 41.6 | 69.1% | Home accessories |
| 17 |  Maisons du Monde |
175 | 0.0% | 36.4 | 75.4% | Home accessories |
| 18 |  Iittala |
167 | 0.0% | 40.1 | 66.5% | Home accessories |
| 19 |  Bed Bath & Beyond |
154 | 0.1% | 33.8 | 70.1% | Home accessories |
| 20 |  Design Letters |
131 | 0.1% | 34.0 | 65.3% | Home accessories |
| 21 |  Fackelmann |
104 | 0.0% | 32.8 | 53.0% | Home accessories |
| 22 |  JUNIQE |
81 | 0.0% | 29.6 | 78.4% | Home accessories |
| 23 |  Corelle |
74 | 0.0% | 31.5 | 60.5% | Home accessories |
| 24 |  Sedal |
60 | 0.0% | 23.8 | 97.3% | Home accessories |
| 25 |  Geliebtes Zuhause |
39 | 0.0% | 29.2 | 52.7% | Home accessories |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 34 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each home accessories by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest home accessories in South Korea?
Tupperware currently leads with an estimated audience of 52k people in South Korea.