Top 16 Detergents in South Korea
This curated ranking covers the 16 largest detergents in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Surf (detergent), WD-40 and Tide (brand) lead the list with a combined estimated audience of 729,327 people. Across all 16 entries the average audience size is 59,348, and the largest, Surf (detergent), reaches around 577,562 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each detergent, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Surf (detergent) |
577,562 | 5.1% | Detergent | Home & Garden |
| 2 |  WD-40 |
93,154 | 1.0% | Detergent | Home & Garden |
| 3 |  Tide (brand) |
58,611 | 0.6% | Detergent | Home & Garden |
| 4 |  Downy |
45,340 | 1.3% | Detergent | Home & Garden |
| 5 |  Unilever |
41,827 | 0.2% | Detergent | Home & Garden |
| 6 |  Procter & Gamble |
34,423 | 0.2% | Detergent | Home & Garden |
| 7 |  Persil |
33,942 | 0.7% | Detergent | Home & Garden |
| 8 |  Henkel |
29,431 | 0.6% | Detergent | Home & Garden |
| 9 |  Ariel (detergent) |
12,435 | 0.2% | Detergent | Home & Garden |
| 10 |  Scrub Daddy |
7,633 | 0.2% | Detergent | Home & Garden |
| 11 |  Conair Corporation |
6,384 | 0.3% | Detergent | Home & Garden |
| 12 |  Glade (brand) |
5,487 | 0.0% | Detergent | Home & Garden |
| 13 |  Vileda |
2,712 | 0.1% | Detergent | Home & Garden |
| 14 |  The Pink Stuff |
416 | 0.0% | Detergent | Home & Garden |
| 15 |  American Craftsman |
124 | 2.4% | Detergent | Home & Garden |
| 16 |  Formil |
87 | 0.1% | Detergent | Home & Garden |
Frequently asked questions
How is this Top 16 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each detergent by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest detergent in South Korea?
Surf (detergent) currently leads with an estimated audience of 577,562 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.