How to read this list
Rank
Position in the Top 12, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Korea who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Korea. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Korea, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Korea. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  LA Auto Show |
654 | 0.1% | 42.6 | 22.2% | Motor show |
| 2 |  Tokyo Motor Show |
447 | 0.1% | 39.8 | 0.0% | Motor show |
| 3 |  Paris Motor Show |
421 | 0.2% | 46.3 | 0.0% | Motor show |
| 4 |  Motor Trend Car of the Year |
282 | 0.4% | 36.6 | 17.2% | Motor show |
| 5 |  Geneva Motor Show |
184 | 0.1% | 30.3 | 8.5% | Motor show |
| 6 |  Chicago Auto Show |
136 | 0.1% | 39.6 | 19.9% | Motor show |
| 7 |  North American International Auto Show |
133 | 0.2% | 40.9 | 30.3% | Motor show |
| 8 |  Mid-America Trucking Show |
129 | 0.1% | 38.9 | 12.5% | Motor show |
| 9 |  Essen Motor Show |
87 | 0.0% | 29.8 | 12.2% | Motor show |
| 10 |  Hot Import Nights |
79 | 0.0% | 28.8 | 10.8% | Motor show |
| 11 |  Indonesia International Motor Show |
64 | 1.0% | 23.3 | 25.4% | Motor show |
| 12 |  Houston Auto Show |
54 | 0.2% | 35.4 | 23.9% | Motor show |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 12 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each motor show by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest motor show in South Korea?
LA Auto Show currently leads with an estimated audience of 654 people in South Korea.