Top 100 Social media influencers in South Korea

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Korea who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Korea. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Korea, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Korea. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
76	Varion	1.3k	2.2%	0.0	0.0%	Social media influencer
77	JennaMarbles	1.3k	0.1%	26.9	80.6%	Social media influencer
78	Han Han	1.3k	5.1%	29.4	48.2%	Social media influencer
79	brent rivera	1.3k	0.1%	21.4	58.0%	Social media influencer
80	Dylan Mulvaney	1.2k	0.1%	30.2	59.2%	Social media influencer
81	Lele Pons	1.2k	0.0%	29.8	63.8%	Social media influencer
82	David Dobrik	1.1k	0.1%	29.0	70.0%	Social media influencer
83	Madilyn Bailey	1.1k	1.8%	29.9	75.4%	Social media influencer
84	Optik	1.1k	0.0%	33.0	58.6%	Social media influencer
85	Hickok45	1.1k	0.4%	43.1	10.9%	Social media influencer
86	Sam Chui	1k	0.5%	34.9	54.5%	Social media influencer
87	Tony Horton	1k	0.7%	33.5	81.5%	Social media influencer
88	Hugo Gloss	1k	0.1%	26.4	78.9%	Social media influencer
89	Jo Lindner	963	0.1%	32.4	36.2%	Social media influencer
90	Adalia Rose	956	0.1%	26.4	53.6%	Social media influencer
91	Jessica Nigri	951	0.1%	34.6	21.2%	Social media influencer
92	HowToBasic	939	0.6%	26.9	36.1%	Social media influencer
93	Hayley Paige	927	0.4%	38.2	59.8%	Social media influencer
94	Chris Powell (personal trainer)	916	0.3%	33.5	55.4%	Social media influencer
95	Sadik Hadzovic	863	1.6%	32.3	7.1%	Social media influencer
96	Lucy Cat	862	0.2%	22.2	63.7%	Social media influencer
97	Yoga With Adriene	854	0.1%	37.3	71.9%	Social media influencer
98	loish	821	1.1%	31.8	61.6%	Social media influencer
99	Tess Holliday	815	0.2%	30.8	69.1%	Social media influencer
100	Squeezie	805	0.1%	26.9	66.7%	Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in South Korea?

Skibidi Toilet currently leads with an estimated audience of 90k people in South Korea.

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