Rascasse Audience Intelligence

Buffy the Vampire Slayer Viewer Demographics in United States

Buffy the Vampire Slayer has an estimated audience of 2.8M people in United States.

#224among TV series in United States
#630among movies & series in United States#1638in Movies & TV

The average Buffy the Vampire Slayer fan in United States is 38.0 years old, more female, and lives primarily in California.

Its fans are 0.8 years younger than the group average of 38.8.

Women make up 65.7% of the fan base, 10.0 percentage points more than the group average.

Compared with the other 4357 objects in TV series, Buffy the Vampire Slayer fans stand out for their interest in I Know What You Did Last Summer, Hollows (series) and Throne of Glass.

Most fans live in California, Texas, New York.

Top affinities include I Know What You Did Last Summer, Hollows (series), Throne of Glass, with strongest over-indexing on I Know What You Did Last Summer (44.09× the country average).

Demographically, the Buffy the Vampire Slayer audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Tradition, Mindfulness.

The typical Buffy the Vampire Slayer fan in United States is more female, around 38.0 years old, with strong Tradition tendencies and a notable affinity for I Know What You Did Last Summer.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.8M
in United States
Gender
65.7%♀
34.3% male
Age
38.0
average years
Country rank
#11258
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Buffy the Vampire Slayer viewers

65.7% are female, 34.3% are male, average age 38.0.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Buffy the Vampire Slayer audience in United States
MetricValue
Female65.7%
Male34.3%
Average age38.0
Estimated audience size2.8M
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Buffy the Vampire Slayer audience in United States
Age bracketShare%
16-2425%
25-3420%
35-4419%
45-5419%
55+17%
Fig. 04

Worldwide distribution

36.0%

of the worldwide Buffy the Vampire Slayer audience comes from United States.

Worldwide audience distribution share by country for Buffy the Vampire Slayer
CountryShare
United States36.0%
United Kingdom12.2%
France6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Buffy the Vampire Slayer fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~40K1.26×
02Missouri~60K1.22×
03Kentucky~40K1.20×
04Oklahoma~40K1.19×
05West Virginia~20K1.15×
06Indiana~60K1.14×
07Utah~30K1.11×
08Arkansas~30K1.11×
09Ohio~100K1.10×
10Washington~70K1.10×
11Tennessee~60K1.09×
12Idaho~20K1.08×
13Maine~10K1.08×
14Rhode Island~9K1.07×
15Vermont~6K1.06×
16Pennsylvania~100K1.05×
17New Hampshire~10K1.05×
18Michigan~90K1.04×
19Massachusetts~60K1.03×
20Montana~9K1.03×
21Colorado~50K1.02×
22New York~200K1.01×
23Kansas~20K1.01×
24North Carolina~90K1.00×
25Wisconsin~50K1.00×
26Iowa~30K1.00×
27Minnesota~50K0.99×
28California~300K0.98×
29Louisiana~40K0.98×
30Wyoming~5K0.98×
31Texas~200K0.97×
32Illinois~100K0.97×
33Georgia~90K0.96×
34Connecticut~30K0.96×
35South Carolina~40K0.95×
36New Mexico~20K0.95×
37Mississippi~20K0.94×
38Nebraska~10K0.93×
39New Jersey~70K0.92×
40Nevada~20K0.92×
41Delaware~7K0.92×
42Virginia~60K0.91×
43Maryland~50K0.91×
44Alaska~5K0.91×
45Arizona~60K0.89×
46Alabama~40K0.89×
47North Dakota~6K0.88×
48Florida~200K0.87×
49South Dakota~6K0.87×
50Hawaii~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Buffy the Vampire Slayer, United States
0.68×1.00×1.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Buffy the Vampire Slayer audience vs. the country average
#·InterestCategoryAffinity×
01I Know What You Did Last SummerMovies & TV44.09×
02Hollows (series)Book / Manga / Comic34.58×
03Throne of GlassLiterature24.47×
04Emily DeschanelMovies & TV20.73×
05David BoreanazMovies & TV19.50×
06Sarah J. MaasLiterature17.11×
07Leslie BibbFashion & Accessoires15.44×
08Maze Runner (film series)Movies & TV14.17×
09Despicable Me (franchise)Movies & TV14.17×
10Sarah Michelle GellarMovies & TV12.54×
11Jon BernthalMovies & TV11.81×
12Rachel WeiszMovies & TV11.11×
13Brittany SnowMovies & TV8.78×
14Dylan O’BrienMovies & TV8.60×
15Off CampusMovies & TV7.85×
16FalloutMovies & TV7.85×
17Melissa RauchMovies & TV5.42×
18QuotationBusiness & Career5.09×
19FriendshipKids & Family2.62×
20Food and drinkFood & Beverages1.70×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Buffy the Vampire Slayer audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Buffy the Vampire Slayer audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.69×
MindfulnessBALANCE1.66×
Design AffinityPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Buffy the Vampire Slayer audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.97×
DIY MentalityTHRILL0.99×
Career OrientationPOWER1.04×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Buffy the Vampire Slayer over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/buffy-the-vampire-slayer-13304” · Methodology