E.L. Audience in Mexico
E.L. has an estimated audience of 5,164,865 people in Mexico. 51.5% are female, 48.5% are male, average age 31.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Valentine's Day.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (207.78× the country average). Demographically, the E.L. audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of E.L. fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 31.7 |
| Estimated audience size | 5,164,865 |
Audience persona
The typical E.L. fan in Mexico is balanced, around 31.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of E.L. fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 207.78× | Shopping |
| Costa Rica | 328.8× | Travel & Leisure |
| Game consoles | 126.68× | Technology & Electronics |
| Catholic Church | 89.06× | Politics & Society |
| Valentine's Day | 135.41× | Kids & Family |
| Sarcasm | 66.18× | Politics & Society |
| Exfoliation (cosmetology) | 150.7× | Beauty & Wellness |
| Mobile game | 54.8× | Games |
| Love & Sex | 103.33× | Kids & Family |
| Travel agency | 58.84× | Travel & Leisure |
| Banana | 38.73× | Food & Beverages |
| Broadcasting of sports events | 57.06× | Movies & TV |
| Dentistry | 43.07× | Business & Career |
| El País | 39.04× | News |
| Freeware | 28.94× | Technology & Electronics |
| Sexology | 28.48× | Kids & Family |
| Breastfeeding | 29.18× | Kids & Family |
| Daily Horoscope | 320.64× | Internet & Social Media |
| Pilsner | 35.29× | Food & Beverages |
| Multi-level marketing | 31× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 18.57 |
| Travelling | THRILL | 15.5 |
| Urban Lifestyle | OPEN | 2.79 |
| Risk Appetite | THRILL | 2.57 |
| Mindfulness | BALANCE | 2.25 |
| Career Orientation | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 25.8% |
| Spain | 17.8% |
| United States | 16.5% |
See E.L. audiences in other countries
More Singer-songwriter audiences in Mexico
- Belinda (2,584,556)
- Belinda Peregrín (2,537,471)
- Jujutsu Kaisen (2,523,644)
- Juan Gabriel (2,280,102)
- Blanco (2,241,054)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for E.L.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.