A data profile of the people who buy, follow and care about Snoopy in Mexico — modelled from more than twelve digital signal sources. Snoopy has an estimated audience of 4,321,304 people in Mexico.
The average Snoopy fan in Mexico is 30.0 years old, more female, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Puebla.
The key figures that characterise the Snoopy profile in Mexico.
68.4% are female, 31.6% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 30.0 |
| Estimated audience size | 4,321,304 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 5% |
of the worldwide Snoopy audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 26.5% |
| Mexico | 16.1% |
| Italy | 5.9% |
Where the Snoopy audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puebla | ~300K | 1.59× | |
| 02 | Yucatan | ~100K | 1.46× | |
| 03 | Distrito Federal | ~800K | 1.43× | |
| 04 | Veracruz (state) | ~300K | 1.41× | |
| 05 | State of Mexico | ~700K | 1.29× | |
| 06 | Tlaxcala | ~60K | 1.23× | |
| 07 | Chiapas | ~200K | 1.22× | |
| 08 | Oaxaca | ~100K | 1.19× | |
| 09 | Hidalgo | ~100K | 1.15× | |
| 10 | Morelos | ~80K | 1.15× | |
| 11 | Campeche | ~30K | 1.11× | |
| 12 | Baja California | ~200K | 1.08× | |
| 13 | Guerrero | ~100K | 0.92× | |
| 14 | Jalisco | ~300K | 0.90× | |
| 15 | Guanajuato | ~200K | 0.90× | |
| 16 | Nuevo Leon | ~200K | 0.85× | |
| 17 | Chihuahua | ~100K | 0.85× | |
| 18 | Michoacan de Ocampo | ~100K | 0.82× | |
| 19 | Aguascalientes | ~40K | 0.78× | |
| 20 | Coahuila de Zaragoza | ~100K | 0.77× | |
| 21 | Baja California Sur | ~20K | 0.74× | |
| 22 | Nayarit | ~30K | 0.70× | |
| 23 | Colima | ~20K | 0.70× | |
| 24 | Durango | ~40K | 0.68× | |
| 25 | Zacatecas | ~30K | 0.61× | |
| 26 | Sinaloa | ~60K | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Snoopy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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