Popularity ranking · Mexico

The 100 most popular Internet & Social Media audiences in Mexico

This curated ranking covers the 100 largest internet & social media audiences in Mexico, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.2k internet & social media audiences tracked in Mexico, the 100 ranked here account for the largest measured audience reach. Instagram, WhatsApp and Spotify lead the list with a combined estimated audience of 39M people. Across all 100 entries the average audience size is 2.3M, and the largest, Instagram, reaches around 14M people in Mexico. Audience size is the estimated number of unique people in Mexico who actively engage with each internet & social media audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Mexico and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Mexico who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Mexico. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Mexico, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Mexico. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 New media 3.1M 30.8 49.7%
27 Tumblr 3M 24.9 60.3% Social media
28 Reddit 2.7M 29.6 50.6% Social media
29 Wattpad 2.5M 24.4 72.7%
30 Snapchat 2.2M 32.3 54.3% Social media
31 Google Docs 2.1M 35.5 45.0%
32 Web portal 2M 33.5 46.8%
33 Hypertext Transfer Protocol 2M 32.5 49.7%
34 Woolworths.co.uk 1.8M
35 Practical joke 1.7M 30.6 46.6% Content type
36 Digital wallet 1.4M 35.6 47.3%
37 Influencer marketing 1.4M 32.7 55.3% Content type
38 DeviantArt 1.3M 27.2 45.0%
39 GitHub 1.2M 29.3 37.0% Productivity
40 Funny Videos 1.1M 27.9 42.2% Content type
41 Google Chrome 1.1M 33.2 37.6% Browser
42 Yahoo! 1.1M 28.1 56.9%
43 Blog 1M 33.2 51.6% Content type
44 MrBeast 985k 21.4 30.7% Social media influencer
45 Videography 941k 32.5 35.5%
46 Anonymous 934k 30.4 43.3%
47 Pixel 927k 27.3 37.5%
48 Selfie 914k 29.6 57.8% Content type
49 Waze 911k 34.2 36.3%
50 Online marketplace 904k 34.1 56.3%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular internet & social media audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Mexico and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest internet & social media audience in Mexico?

Instagram currently leads with an estimated audience of 14M people in Mexico.

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