A data profile of the people who buy, follow and care about Caliphate in Malaysia — modelled from more than twelve digital signal sources. Caliphate has an estimated audience of 2,152,232 people in Malaysia.
The average Caliphate fan in Malaysia is 37.5 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Fasting, Mineral water, Swarovski, with strongest over-indexing on Fasting (1.62× the country average).
Demographically, the Caliphate audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Caliphate fan in Malaysia is balanced, around 37.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Fasting.
The key figures that characterise the Caliphate profile in Malaysia.
53.1% are female, 46.9% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 37.5 |
| Estimated audience size | 2,152,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Caliphate audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 18.3% |
| Indonesia | 10.0% |
| Saudi Arabia | 8.7% |
Where the Caliphate audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~700K | 1.19× | |
| 02 | Kuala Lumpur | ~500K | 1.18× | |
| 03 | Malacca | ~90K | 1.08× | |
| 04 | Labuan | ~20K | 1.08× | |
| 05 | Perlis | ~30K | 1.01× | |
| 06 | Johor | ~300K | 1.00× | |
| 07 | Negeri Sembilan | ~100K | 0.99× | |
| 08 | Putrajaya | ~10K | 0.98× | |
| 09 | Sarawak | ~200K | 0.97× | |
| 10 | Kelantan | ~100K | 0.96× | |
| 11 | Terengganu | ~90K | 0.96× | |
| 12 | Sabah | ~200K | 0.95× | |
| 13 | Perak | ~200K | 0.95× | |
| 14 | Kedah | ~100K | 0.95× | |
| 15 | Penang | ~100K | 0.94× | |
| 16 | Pahang | ~100K | 0.94× |
The strongest cross-interests of the Caliphate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moped | Cars & Mobility | 2.08× | ||
| 02 | Anne Hathaway | Movies & TV | 2.00× | ||
| 03 | Medieval music | Music & Radio | 1.99× | ||
| 04 | Malaysia Super League | Sports | 1.82× | ||
| 05 | Royal family | Politics & Society | 1.72× | ||
| 06 | Clothes iron | Fashion & Accessoires | 1.66× | ||
| 07 | Crocs | Fashion & Accessoires | 1.66× | ||
| 08 | Mineral water | Food & Beverages | 1.65× | ||
| 09 | Tupperware | Home & Garden | 1.65× | ||
| 10 | Fasting | Health | 1.62× | ||
| 11 | Tabloid (newspaper format) | Literature | 1.62× | ||
| 12 | Virtual reality | Technology & Electronics | 1.57× | ||
| 13 | Kedah FA | Sports | 1.57× | ||
| 14 | Convenience food | Food & Beverages | 1.57× | ||
| 15 | Stadium | Sports | 1.55× | ||
| 16 | Diabetes mellitus type 2 awareness | Health | 1.55× | ||
| 17 | Swarovski | Fashion & Accessoires | 1.54× | ||
| 18 | Carrefour | Shopping | 1.54× | ||
| 19 | Soap opera | Movies & TV | 1.51× | ||
| 20 | Astro Arena (TV channel) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Spirituality | BALANCE | 1.22× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Early Adopter Mentality | POWER | 0.72× | |
| Pet Ownership | JOY | 0.75× |
Caliphate has an estimated audience of 2,152,232 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.1% of Caliphate fans are female, 46.9% are male, with an average age of 37.5 years.
Caliphate fans show strongest brand affinity for Fasting (1.62×), Mineral water (1.65×), and Swarovski (1.54×) over the country average.
Caliphate fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~500K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Caliphate itself, the audience over-indexes on Mineral water (1.65×), Swarovski (1.54×), Virtual reality (1.57×), and Tabloid (newspaper format) (1.62×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Caliphate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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